Mirakl Connect powers Canada Goose expansion into the marketplace ecosystem
Luxury apparel brand unlocks new revenue channels and broader customer reach across leading retail marketplace
Boston/Toronto March 17, 2026: Today, Mirakl, the global leader in intelligent commerce, announced its partnership with Canada Goose (NYSE, TSX: GOOS) as the brand strategically expands its presence within the marketplace ecosystem. Through Mirakl Connect, Canada Goose will activate on select marketplace channels while maintaining complete control over product presentation, pricing and fulfillment – ensuring each new touchpoint reflects the brand’s standards of quality and its long‑term commercial goals.
The move reflects a broader shift in how luxury brands approach digital commerce. For Canada Goose, it represents a thoughtful way to broaden reach while maintaining the design, presentation and experience its consumers expect. Expanding into the marketplace ecosystem will showcase more of the brand’s assortment and provide deeper insights into how people discover and interact. The first expression is now live on Nordstrom.com, featuring a selection of nearly 150 SKUs across categories including accessories, apparel and outerwear.
“This partnership marks an important step in how we continue to grow our presence in North America,” said Patrick Bourke, President, North America, Canada Goose. “It enables us to bring the Canada Goose experience to more consumers in a way that feels true to our heritage and our values. By broadening how people discover and interact with our brand, we’re strengthening our presence and driving continued growth across the region.”
"Luxury brands are increasingly adopting hybrid distribution models that balance reach with high brand standards," said Sophie Marchessou, Chief Customer Officer at Mirakl. "Mirakl Connect enables brands like Canada Goose to expand across curated retail channels while maintaining the merchandising and operational standards essential to their distribution strategy. In today’s AI-driven commerce landscape, this is how leading brands will achieve strategic and profitable growth—ensuring discovery where consumers shop while uploading the highest brand standards.”
Marketplace-enabled retailers continue to see outsized growth. Mirakl's 2025 Marketplace and Dropship Index reports that retailers leveraging marketplace platforms achieved 34% year-over-year growth, nearly four times faster than traditional eCommerce. For brands, Mirakl Connect can shorten time-to-market—supporting launches on new marketplaces in weeks rather than months.
To join Mirakl Connect, contact Mirakl today.
To learn more about Canada Goose, visit www.canadagoose.com.
About Mirakl Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
About Canada Goose Canada Goose is dedicated to empowering discovery and pushing boundaries in design, functionality, and style. Inspired by our Canadian heritage, we craft high-performance outerwear, apparel, footwear, and accessories that elevate craftsmanship and embrace individuality. Rooted in resilience and driven by a pioneering spirit, we embolden explorers to thrive in all environments while preserving the planet they roam. For more information, visit www.canadagoose.com.
Media Contact: Alyssa Sullivan ASPR for Mirakl alyssa@alyssasullivanpr.com +1-617-899-8631