Mirakl announces a new appointment and two promotions to strengthen its Executive Committee

- June 12, 2024

Paris, June 13, 2024 - Mirakl announces a new appointment and two promotions to strengthen its executive committee: 

Anne-Claire Baschet, has been appointed Chief Data and Artificial Intelligence Officer. She will be responsible for driving the Data & Artificial Intelligence (AI) strategy, working with teams to integrate AI and Machine Learning technologies into Mirakl's products and services, and fostering a culture of AI and data within the company. Before joining Mirakl, Anne-Claire Baschet was Chief Product & Data Officer at Aramis Group, where she led the group's E-commerce platform and Data & AI strategy. Prior to that, she worked for six years at Voyages SNCF, first as Director of Strategy and Customer Knowledge, then as Director of Data & Product, where she was responsible for defining and operationally implementing data strategy and digital programs. From 2006 to 2012, she was Data Scientist and then Head of Data at AXA France. Before joining AXA, Anne-Claire was a consultant at MERCER.

Octavie Gosselin, Vice President Mirakl Ads, joins Mirakl's Executive Committee. She joined Mirakl in February 2021 as Chief of Staff to the CEO, and was appointed Vice President Mirakl Ads in January 2024. Prior to Mirakl, she worked for McKinsey & Company, notably as Senior Engagement Manager. Since 2021, Octavie Gosselin has contributed to Mirakl's growth by participating in the advancement of its global strategy. She is now in charge of the development and management of Mirakl Ads, the only retail media solution optimized for both e-commerce and marketplaces that puts relevance and personalization at the heart of its strategy. Mirakl Ads maximizes monetization potential thanks to a flexible, intuitive platform that uses AI to enable advertisers to create automatic campaigns with all marketplace sellers becoming day-one advertisers.

Nagi Letaifa becomes Mirakl's Chief Technology Officer (CTO). He joined Mirakl at its inception in 2012, as Lead Developer. In January 2015, he became Engineering Director before being appointed Vice President Engineering and a member of the management team in January 2020. Prior to joining Mirakl, Nagi held the position of Lead Developer for several SaaS companies in the finance and CRM industries. As Chief Technology Officer, Nagi Letaifa will be responsible for the technological innovation and technical enrichment of the solutions deployed by Mirakl.

Philippe Corrot, co-founder and co-CEO of Mirakl, comments : « I am very pleased to announce the arrival of Anne-Claire Baschet who joins Mirakl as Chief Data and Artificial Intelligence Officer. Congratulations also to Octavie Gosselin and Nagi Letaifa on their promotions. These moves strengthen our commitment to retail media, AI, and innovation. »

About Mirakl : 

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

 Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar. For more information:

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