Limango partners with Mirakl to transform Germany's kids and family retail through advanced marketplace and retail media technology
Platform serves 1 million active products through network of 550 trusted sellers
Expansion planned for Poland (2026) and the Netherlands (2027)
"By leveraging our marketplace technology, Limango is not only expanding its reach, but also raising the bar for what customers can expect in terms of choice, convenience, and service", Georg Sobczak, Regional Vice President DACH & EE & NL at Mirakl
Paris / Munich - September 29 2025 - Limango GmbH, Germany's leading kids and family retailer and part of the Otto Group, announced its strategic partnership with Mirakl, the leading provider of eCommerce software solutions, to transform its platform operations and accelerate growth through marketplace and retail media in the rapidly evolving German fashion market.
The German fashion industry is experiencing a significant shift towards platform-based business models, with retailers increasingly embracing marketplaces to expand their assortments and remain competitive. The rapidly growing kids and family retail segment across the DACH region, projected to generate a revenue of US$12.01bn, faces unique challenges including intensifying competition from generalist platforms, creating demand for specialized retail experiences that understand families' specific needs.
“Partnering with Mirakl enables us to break through previous technical limitations and unlocks new possibilities for Limango's growth trajectory. Their proven technology allows us to scale more efficiently, enhance seller experiences, and deliver the superior customer journeys our families deserve. This replatforming positions Limango to achieve the ambitious expansion we envision across European markets.” said Lennard Kressin, Director Marketplace and Retail Media at Limango.
Limango operates as Germany's leading membership-based kids and family marketplace, serving customers across the DACH region with over 1 million active products. Powered by Mirakl, the company connects 550 trusted sellers through a unified platform while providing curated experiences tailored specifically to families' shopping needs. The platform demonstrates robust demand for specialized family-focused retail experiences in a highly competitive market, creating valuable advertising inventory for brands seeking to reach family audiences.
The transformation leverages Mirakl's integrated ecosystem of solutions to create unprecedented operational efficiency and growth opportunities. Mirakl Catalog Manager enables seamless management of millions of products while maintaining quality standards, Mirakl Connect accelerates the onboarding of premium sellers to expand assortment depth, and Mirakl Ads Platform transforms marketplace traffic into new revenue streams. Together with embedded artificial intelligence across all operations, these solutions create a powerful foundation for both enhanced customer experiences and seller success.
"By leveraging our marketplace technology, Limango is not only expanding its reach, but also raising the bar for what customers can expect in terms of choice, convenience, and service. As the German fashion sector increasingly turns to platform models, we look forward to supporting Limango's ambitious plans and driving meaningful results together." said Georg Sobczak, Regional Vice President DACH & EE & NL at Mirakl
The retailer currently serves customers across Germany and Austria and is set to launch in Poland in 2026, followed by the Netherlands in 2027. As platform-based business models reshape the German fashion landscape, Limango's partnership with Mirakl positions the company to set new standards for family-focused online retail for customers, enhance value propositions for sellers through retail media opportunities, creating a lasting competitive advantage in an increasingly digital economy.
About Limango
Limango is the unique online shopping destination created with families in mind, delighting customers daily with an outstanding selection of brands at attractive prices.
Founded in 2007 and a proud member of the Otto Group since 2009, limango now serves over 22 million members across Germany, Austria, the Netherlands, and Poland with over 1 Million curated products.
Limango’s ambition is to keep growing and earn the trust of families, especially moms, throughout Europe, to become Europes premier family online shopping destination.
About Mirakl
Mirakl is the leading provider of e-Commerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
Press Contacts
Mirakl - Louise Mélis +33(0)7 72 50 29 50 louise.melis@mirakl.com