La Redoute France Partners with Mirakl Ads and Unlocks the Power of AI to Reinforce Advertiser Performance
Paris, June 15, 2026 — Mirakl, the Operating System for Intelligent Commerce, and La Redoute, France's leading e-commerce platform for Home and Fashion, today announce the integration of Mirakl Ads, the AI-powered Retail Media solution for sponsored products on laredoute.fr.
This partnership marks a significant milestone in accelerating La Redoute's advertising business in France and demonstrates in concrete terms how AI designed to meet the demands of both advertisers and retailers can transform Retail Media performance.
A cornerstone of French e-commerce, La Redoute brings together an engaged and qualified audience: its marketplace accounts for 33% of its total business volume in France, with a sale made every 8 seconds. Its strength lies in a rigorous selection process, with 90% of partnerships established directly with brands, and more than 500 exclusively French and European sellers, making it a trusted, high-value environment for both advertisers and consumers.
It is within this context that the group chose Mirakl Ads, whose proprietary AI engine, trained by retail experts and configurable according to La Redoute's own criteria, with a team of twelve experts, optimizes ad relevance without compromising the customer experience. To unlock this potential, La Redoute relies on a dedicated ad platform with self-serve access, covering the three advertiser profiles within its ecosystem: marketplace sellers, external advertisers and directly sold by La Redoute. Each has access to campaign management tools to tailor their campaigns to their specific goals.
Since deployment, results have significantly exceeded initial targets:
- ROAS multiplied by 1.8, thanks to optimized attribution and monetization;
- +200% Retail Media revenue per campaign on average;
- All-time record in late 2025 for Sponsored Products revenue: +184% vs. late 2024;
- 33% of seller revenue from Self service vs less than 5% in 2025;
- 50% of productivity gain on campaign management operations.
"Retail Media success depends on balancing two priorities: helping customers discover relevant products while delivering strong returns for advertisers," said Edouard Roussel, Global Partnerships Director at La Redoute. "Our first results with Mirakl Ads show that when AI is applied thoughtfully, it can improve advertising performance while preserving the quality of the customer experience."
"La Redoute represents exactly the type of retailer Mirakl Ads was designed for: a retailer with high standards, a highly engaged audience and advertisers focused on measurable business outcomes," said Octavie Gosselin, Vice President, Mirakl Ads. "These results demonstrate the value of AI built specifically for commerce and guided by retailer objectives, rather than generic optimization models."
About La Redoute
With nearly 190 years of history, La Redoute is a French heritage brand and a leading Home & Fashion eCommerce platform serving families across France and Europe. Renowned for the design and distribution of its own brands in Home & Décor (La Redoute Intérieurs and AMPM) and Fashion (La Redoute Collections), as well as for its carefully curated marketplace selection, La Redoute is an online destination for Home Décor and Fashion shopping, attracting an average of 28 million visits per month worldwide.
As a digital-first retailer, online sales account for more than 95% of the Group's revenue. In addition to its eCommerce activities, La Redoute also operates its own stores and dedicated retail spaces, including corners within Galeries Lafayette department stores.
La Redoute is part of Les Galeries Lafayette Group.
For more information: www.laredoute.corporate.com
Press Contact: Guillaume Garcés ggarces@redoute.fr
About Mirakl
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways. Press contact: press@mirakl.com