Press release

Fressnapf Group Launches Mirakl-Powered Marketplace and Welcomes External Retail Partners to Join Ecosystem

June 27, 2022
Fressnapf Group Launches Mirakl-Powered Marketplace and Welcomes External Retail Partners to Join Ecosystem
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Krefeld, 29.06.2022 - Fressnapf Group, the European market leader for pet supplies, has today launched its marketplace powered by Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform. The marketplace is another step in the group’s digital transformation strategy aimed at creating an ecosystem that uniquely connects products and services across stores, online and mobile to create a one-stop shop for animal lovers in Europe.  

The launch of the marketplace is the first time that the group has opened up its German online store to third-party suppliers. 

"With the marketplace model, we can enable the sale of niche products in addition to our core range and thus significantly expand our assortment in the online store," explains Matthias Bauer, Senior Vice President Customer Experience at Fressnapf. "This allows us to offer our customers even more choice, taking a big step from being a supplier to a one-stop shop." 

"Through the marketplace, Fressnapf is demonstrating its commitment to its digital transformation strategy. We are delighted to be providing the technology and expertise that power this marketplace so that we can support Fressnapf's growth in Germany and internationally," commented Sophie Marchessou, Executive Vice President, Customer Success Beauty, Fashion, Home at Mirakl

In launching the marketplace, Fressnapf is responding to customer demand and offering a customer-oriented, curated range of innovative products. As part of the company’s omnichannel strategy, marketplace products will soon be available in stores via an ordering service, therefore also significantly expanding assortment in stores. 

The marketplace is currently available in the German online store, with plans to roll it out internationally in the future.

Suppliers interested in joining the marketplace can fill out the contact form at

About Mirakl:

Mirakl offers the industry's first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world's most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information:

About Fressnapf Group:

The Fressnapf Group is the European market leader for pet supplies. Since opening the first "Freßnapf" specialty store in 1990 in Erkelenz (NRW), founder Torsten Toeller has remained the company's owner. The company's headquarters are in Krefeld, with additional offices in Düsseldorf, Venlo (NL) and the ten national subsidiaries. Today, around 1,800 Fressnapf and Maxi Zoo stores in eleven countries and more than 15,000 employees from over 50 nations belong to the group of companies. In Germany, the majority of the stores are operated by independent franchise partners, while in other European countries they are operated as company-owned stores. The group generates annual sales of more than 3.15 billion euros. In addition, the Fressnapf Group sponsors various non-profit animal welfare projects and is constantly expanding its social commitment under the "Tierisch engagiert" initiative. With the vision "Happier Pets. Happier People." the Fressnapf Group sees itself as a channel-independent, customer-centric retail company that creates an ecosystem around pets. The product range currently includes 16 brands in all price categories available exclusively at Fressnapf l Maxi Zoo. The company's mission is: "We connect products, services, services as well as pet lovers and their pets in a unique way, around the clock and everywhere, making the coexistence of humans and animals easier, better and happier!"

Press contacts:

Kristian Peters-Lach, Press Spokesman l Senior Expert Corporate Relations, Fressnapf

Hugo Weber, External Communications & Public Affairs Director, EMEA, Mirakl

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