Decathlon Belgium opens its webstore to partners in sustainability, health and sport

- October 22, 2020


Decathlon Marketplace to become new business model for sports, well-being and mobility.

BRUSSELS – October 22, 2020 – Decathlon is staying ahead of the game by opening up its e-commerce platform Before the end of the year, its webstore will be complementing its own extensive sports range with products from over one hundred other brands, including Adidas football boots, Santini’s rainbow jerseys, Flaske reusable water bottles and Innerme organic sports nutrition. Belgium is rolling out the pilot of this new online business model for sports, well-being and mobility.

Commercial Director Wim Mathues says: “It goes without saying that our partners need to share Decathlon’s vision of making sport available to as many people as possible, whilst doing so sustainably. They will also want join us in creating a community of positive and impactful partners whose mission is to create a more sustainable, healthy and active world. We want to enhance and extend Decathlon’s existing offer with state-of-the-art products to ensure we offer the best range of sports goods.

Consumers will be able to visit the new Decathlon Marketplace before the end of the year. The company has already partnered up with organisations such as the UCI, Santini, Prorace, Reusch, Decca, Restrap, Teqball, top European football clubs such as AC Milan, Benfica and Borussia Dortmund, and sports start-ups such as Stasdock and the Brussels-based Shak & Kai. Decathlon will be coordinating all online transactions through its e-commerce channel. Partners can choose to ship and handle the orders themselves or to outsource the logistics to Decathlon. All partners must share Decathlon’s vision, provide real added value and of course ensure excellent value for money.

A Flexible Platform

The sports chain relies on the expertise of leading global marketplace company Mirakl for the technology behind its Decathlon Marketplace. The Mirakl Marketplace platform offers Decathlon a flexible, tailor-made environment that can adapt easily to the specific characteristics of local markets. Mirakl CEO Philippe Corrot says: “The Mirakl team is obviously pleased to see that a market leader like Decathlon is becoming a new platform pioneer. We want to help them create an efficient model for scaling up their market place whilst remaining true to their core values as a sports specialist in quality products<.” Partners can currently only offer products on the webstore, but this will eventually be complemented with other services such as sports trips and sports workshops_. “Companies with a great product, service or business idea and a philosophy that matches Decathlon’s vision are always welcome. Thus we can work together to further develop the ‘perfect sports range’”_

About Decathlon

Decathlon focuses on making sport accessible through its competitive prices and a wide range of technical products suitable for beginners all the way to experienced athletes. Decathlon offers its own in-house “Signes Sports”, such as Quechua, B’Twin, Kipsta or Tribord, as well as other international brands. Decathlon currently has stores in some 70 countries. Decathlon Belgium has almost 3,000 employees. In 2019, the company realised a worldwide turnover of approximately 12.5 billion euros. The Decathlon Marketplace store has been online in Belgium for over 10 years, with a growing turnover year on year. Today the online platform attracts more than 13 million unique visitors.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information:

Media Contacts

Decathlon Belgium Wim Mathues +32 494 60 64 56

Decathlon France Frédéric Sterckx +32 485 60 21 30

Mirakl Eva Bearryman +33 1 72 31 62 00