Peak Season Is Bigger Than Ever. Is Your Marketplace Strategy Ready?

Mirakl and Studio by Retail Dive surveyed 150 retail operators and brands on one question: what will it take to turn peak season complexity into real growth?

Every retail leader and brand surveyed expects online sales to grow this peak season. Few are confident their teams and operations can actually keep pace, no matter which side of the marketplace they're on.

For a growing number of retailers and brands, marketplaces and dropship programs aren't an option anymore. They're where a substantial share of peak season revenue is coming from, and every leader we surveyed expects to lean on them even more over the next two years.

But growth can expose cracks. 98% of retailers running marketplaces admit that they are worried their inventory and fulfillment can't handle peak demand. Brands selling across marketplaces are realizing that "good enough" product data won't cut it anymore, especially when AI is starting to decide what gets discovered and recommended.

Mirakl and Studio by Retail Dive surveyed 150 retail operators and brands to find out how the best teams are preparing, and what it will take for retailers and brands to turn peak season complexity into real growth.

What you'll learn:

• What's separating retailers and brands who are actually ready for peak season from those who will be caught off guard
• The blind spots in ownership, metrics, and product data that are quietly costing both sides revenue
• Where AI is already reshaping how products get discovered, and what it takes to stay visible

Mirakl powers marketplaces for retailers and multichannel selling for brands, all in one platform. This report is your first look at how the best on both sides are preparing to win peak season.