The 8-step checklist for holiday season success — Mirakl

Holiday readiness checklist for brands and sellers

Peak-season growth depends on more than having enough inventory. Your product data, marketplace strategy, fulfillment operations, customer care, and measurement all need to work together when demand increases.

In a survey of 150 retail operators and brands conducted by Mirakl and Studio by Retail Dive, every respondent expected online sales to grow during peak season, while 98% said inventory and fulfillment capacity were at risk. Marketplaces and dropship programs are becoming central to growth, but operational gaps can quickly become customer experience problems.

This practical checklist turns those findings into an action plan. Use it to identify readiness gaps, assign owners, and prioritize the work that needs to happen before peak demand arrives.

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