By letting data lead its retail media strategy, this multi-national brand owner turned competitive marketplaces into a high-return growth channel across its retail partners — driving a return on ad spend topped 10:1.
One Retail Group is a multi-national brand owner and online retailer with a portfolio of home appliance, personal care and lifestyle consumer goods brands. With operations in more than 15 countries, its products reach the hands of millions of consumers every year.
The company's mission is to build and scale brands that enrich people's lives, developing innovative, functional products across its ever-growing portfolio. That ambition for growth extends to how One Retail Group reaches shoppers — including a fast-moving retail media strategy across the marketplaces where its brands sell.
10+
return on ad spend (ROAS)
15+
countries of operation
3.12%
average CVR across retailers — up 20% compared to 2025
3.5x
more invested by July 2026 than in 2025 across their retailers, driven by strong results
The challenge: Standing out and scaling efficiently in a competitive marketplace
One Retail Group's brands compete for attention in crowded consumer categories, where even strong products can be hard for shoppers to find. To support both brand awareness and sales performance, the company needed to position its products more prominently at the moments that matter most in the customer journey.
It also needed to do this efficiently. As a multi-brand owner advertising across multiple categories and retail partners, One Retail Group required a way to manage campaigns at scale without adding operational complexity — and to prove a clear, measurable return on every advertising investment.
Their core objectives:
- Increase product discoverability and brand visibility at key moments in the customer journey
- Drive qualified traffic to listings while supporting both awareness and sales performance
- Manage retail media efficiently across a multi-brand portfolio and multiple retail partners
The solution: An early, data-led retail media strategy across marketplaces
One Retail Group runs Mirakl Ads across multiple European retail partners and invested early, anticipating the year's biggest trading moments by starting to build their visibility in June 2025. That head start allowed the team to begin learning, testing and gathering performance data ahead of peak season.
Why Mirakl Ads worked for One Retail Group:
- Hands-on, responsive support: A proactive, efficient support experience with Mirakl Ads helped the One Retail Group team move quickly and optimize with confidence.
- Multiple placements for greater visibility: A range of ad placements let One Retail Group surface its products prominently across the shopper journey, improving discoverability in competitive categories.
- Efficient, centralized campaign management: Because One Retail Group runs campaigns across multiple retail partners on the same platform, the team manages its retail media in a consistent, streamlined way — reducing complexity as it scales.
- Room to scale on data: After an initial learning period and a strong Q4 2025 peak season, One Retail Group had accumulated enough performance data to confidently scale its campaigns.
The Mirakl Ads team is very hands-on and eager to help us succeed. It has been a pleasure launching into Portugal with the Mirakl Ads & Worten teams. We are excited to see what is to come. — Claudia Sarro, Performance Marketing Executive, One Retail Group
The results: A high-return channel built to scale
By getting live early and letting data lead, One Retail Group leveraged Mirakl Ads to turn marketplaces into a high-performing growth channel across retail partners. Following a successful Q4 2025 peak period, the team moved from learning to scaling — and the returns followed.
The headline result: a return on ad spend of more than 10:1 — over £10 in revenue for every £1 invested in Mirakl Ads. With campaigns now scaling on a solid base of performance data, retail media has become a repeatable, high-return part of One Retail Group's marketplace strategy across Europe.
Turn marketplace visibility into measurable growth
One Retail Group's experience points to a clear playbook for brands and sellers: get live early, treat the first peak season as a learning engine and let accumulated data guide confident scaling.
With the right placements and a partner-wide approach to campaign management, retail media becomes a repeatable, high-return channel — not a one-off experiment.
To learn how Mirakl Ads can help your brand improve visibility and drive measurable growth on marketplaces, contact us today (opens in a new tab).
