Founded in 2018, Ana Luisa quickly gained recognition as a sustainable and stylish direct-to-consumer jewelry brand. With a focus on high-quality pieces, sustainable practices and affordable prices, the company built a loyal following among urban consumers in major U.S. markets.
7
marketplaces live through Mirakl Connect
7-digit
sales per mark
Why did Ana Luisa decide to sell on marketplaces?
By late 2023, Ana Luisa’s business heavily relied on its direct-to-consumer eCommerce website, accounting for up to 92% of its total revenue.
While successful, this almost singular revenue stream held the company back from reaching its full growth potential, as customer acquisition through Meta and Google became increasingly expensive and limited. The brand needed to reach new audiences, diversify risk and scale sustainably.
Key challenges Ana Luisa faced:
- Operational complexity: Diversifying into new sales channels presented operational complexity, requiring technical skills in marketplace onboarding, catalog optimization and inventory and pricing synchronization across multiple platforms. Managing each channel independently creates a fragmented approach that makes it difficult to scale effectively.
- Limited resources: Time-consuming manual processes required significant resources to move quickly and efficiently. Struggling to balance new channels with maintaining day-to-day operations can create a significant barrier to marketplace expansion.
- Brand consistency: While Ana Luisa sought to tailor the inventory and assortment to the audience of each marketplace, they needed to safeguard their brand and ensure a seamless customer experience across all channels.
Why Ana Luisa chose Mirakl Connect
Ana Luisa partnered with Mirakl Connect to power its multichannel growth. They needed a solution that would minimize operational burden while delivering consistent and high-quality customer experiences across multiple platforms.
- Accelerate growth with faster time-to-market: Mirakl Connect enabled Ana Luisa to onboard three major marketplaces in under 40 days — capturing crucial seasonal sales and dramatically shortening time-to-market.
- Streamline catalog management with AI: Mirakl Connect uses AI-powered tools to automatically synchronize Ana Luisa’s product data across all marketplaces, offering the flexibility to cater to unique platform expectations and their audience.
- Maintain high-quality brand consistency across all channels: Mirakl Connect ensured consistency in pricing, stock, assortment and storytelling across all channels, allowing Ana Luisa to deliver its premium, sustainable brand experience everywhere.
“One of the best opportunities Mirakl gave us was the ability to execute very quickly. Launching new products and reaching new audiences on three marketplaces in under 40 days is unmatched agility for a small brand like ours.” — Adam Bohbot, CEO & Co-Founder, Ana Luisa
Key benefits & results
With Mirakl Connect, Ana Luisa transformed its business model and unlocked new multichannel growth opportunities.
- Accelerated growth: Marketplaces quickly became Ana Luisa’s fastest-growing revenue stream, from seven-digit to eight-digit annual revenue in just 18 months, and becoming a major driver of the company’s overall growth.
- Access to new audiences and markets: Selling on premium marketplaces enabled Ana Luisa to reach loyal shoppers of major platforms who had never encountered the brand before, expanding its customer base beyond traditional demographics.
- Operational efficiency: Managing all channel relationships through a single centralized platform enabled Ana Luisa to easily onboard high-quality marketplaces and scale rapidly.
- Wholesale partnership: Marketplace success led directly to Ana Luisa’s first national wholesale partnership with Nordstrom, now in 25 stores. The brand used the marketplace model as a strategic testing ground to validate product-market fit and pricing before committing to physical retail expansion.
“We went to marketplaces first. We were not doing any wholesale, but we had so much success with some of the marketplaces that we started to develop strategic relationships. One of the first ones was Nordstrom, where we had massive success with them last year on marketplaces. They took us into 25 stores in Q1.” — Adam Bohbot, CEO & Co-Founder, Ana Luisa
Ana Luisa’s multichannel journey
Ana Luisa’s transformation with Mirakl Connect demonstrates how the right technology partnership can unlock exponential growth without compromising brand integrity. By streamlining complex marketplace operations and enabling strategic multichannel expansion, Mirakl empowered Ana Luisa to achieve a sustainable business model driving high performance.
“Not only did we get a lot of new customers that were originally from marketplaces, but that turned into a lift in D2C sales. People came into our retail stores saying, ‘I discovered Ana Luisa on Macy’s, Bloomingdale’s or Nordstrom, and then wanted the full brand experience.’” — Adam Bohbot, CEO & Co-Founder, Ana Luisa
Learn how Mirakl Connect can power your marketplace strategy by contacting us today.
