Grow your product assortment 10x faster — without the inventory risks
Launch new categories in days, not months. Give your customers the selection they crave, while capturing new revenue streams and keeping costs in check.
The challenges behind assortment expansion
First-party inventory costs
Introducing products through first-party inventory carries greater costs and risks, particularly if they underperform and lead to waste.
Catalog management complexity
Growing product selection increases catalog management complexity, demanding more time, resources and ultimately higher costs.
Slow time-to-market
Slow category rollouts mean delayed market entry. Customer demands go unmet, while you miss critical revenue opportunities.
Our marketplace complements our existing omnichannel strategy and is another platform we use to find the most efficient distribution strategy for our partners. Not only do we use it to maximize brands and existing assortments, but also to test and customize our assortments based on customer demand.
Scale your assortment at the speed of demand
Zero inventory risk expansion
Add thousands of products to your catalog without buying a single unit upfront. Let marketplace and dropship sellers handle inventory while you capture the revenue.
Easy supplier onboarding and network access
Tap into our vetted network of quality suppliers and sellers, dramatically reducing the time and effort needed to expand your assortment.
More products, better customer experience
Turn your eCommerce platform into a one-stop destination by offering customers the products they crave — driving higher satisfaction and repeat purchases.
You can't be the best everywhere. That is why the Mirakl-powered marketplace is a fantastic tool to help us complement our assortment and move from good to best. We’re partnering with the best in the world to be able to always say ‘yes’ to our customers.
Powered by Mirakl Platform
Mirakl helps retailers, distributors and manufacturers broaden their eCommerce product range via third-party sellers, while retaining control of the customer experience.
Simplified seller onboarding
Streamline the process of bringing new sellers onto your platform with automated workflows, compliance checks, quality assessments, payments and invoicing. All in one place.
Smart catalog management
Intelligently organize and optimize your expanded eCommerce product catalog with AI-powered ingestion, transformation and optimization. Learn more about our Catalog Solutions.
Performance analytics dashboards
Monitor assortment performance with comprehensive analytics that help you optimize your product mix and identify growth opportunities.
Consistent customer experience
Deliver a unified eCommerce experience across your entire assortment, whether products are fulfilled by you or your marketplace and dropship sellers.
