Consumer Survey: What Today's Shoppers Expect From Retailers

In a down economy, what do consumers want? The trends are clear: consumers are looking for value, reliability and a great experience, and they’re finding it online.

A survey of 9,600 respondents shows consumers are in a period of transition. Only 22% of respondents say they continue to shop with the brands they trust regardless of price, putting pressure on brands that rely on loyalty to take a new approach.

Winning strategies for 2023 and beyond will blend marketplace and dropship with owned assortment to offer more products at highly competitive prices, whether consumers shop in-store or online.

Key findings from the survey:

• Spending on online marketplaces continues to rise
• Online shoppers find marketplaces to be more convenient than the competition
• Consumers seek new features in the “marketplaces of the future”