Tom Ebling, Former Demandware CEO, Joins Mirakl Board of Directors

Four-time software CEO veteran brings deep domain expertise to Mirakl’s strategy

BOSTON – Sept. 12, 2017 – Mirakl, the leading marketplace platform provider, today announced that Tom Ebling has joined Mirakl’s Board of Directors. Ebling formerly served as Demandware’s CEO from 2010 to 2016.

Under Ebling’s leadership, Demandware scaled from $20 million to $250 million in revenue, successfully went public, and was acquired by for $2.8 billion. Prior to Demandware, Tom held CEO positions at Lattice Engines, ProfitLogic and Torrent Systems. Tom is currently an Executive in Residence at General Catalyst.

“After meeting with the Mirakl team, I’ve come to understand the potential of this company and their technology,” said Ebling. “Today, they’re helping brands and retailers better compete with Amazon by creating their own online marketplaces. But the vision moving forward to help companies become platforms in order to build large networks of sellers and buyers is extremely compelling. I look forward to steering Mirakl towards taking advantage of the tremendous opportunity they’ve created for themselves.”

At Mirakl, Ebling will bring his deep experience scaling software companies. His previous experience focused on brands, retail, e-commerce and business intelligence is tremendously valuable to Mirakl’s product and growth strategy. His specialization as a data-driven operator and reputation as a best-in-class executive are great additions to Mirakl’s leadership team.

“At Mirakl, we’re helping our customers prepare for successful futures,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “With a continuous competitive threat from Amazon in both B2C and B2B eCommerce, globally, our job is to help our clients remain relevant to their customers. We provide a strategic solution that allows our customers to use the same weapon Amazon has used to their advantage — the marketplace model. In spending time with Tom, it’s very clear that he understands the challenges our customers are facing, and how critical Mirakl is to their future success. We are looking forward to his participation in all of our strategic decisions moving forward.”

To learn more about Mirakl’s Executive and Advisory Board, visit:

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information:

Media Contacts

Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Greg Earl