The rise of online supermarket marketplaces

With online sales becoming the norm, is it time UK supermarkets took on the e-commerce behemoths on their own turf? When shoppers are looking to purchase something online, the first instinct for most is to look on an online marketplace. Marketplaces have become the dominant model of e-commerce over the past decade, with the likes of Amazon, eBay, Asos and Etsy now household names.

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