The Company That’s Saving Retailers During The Pandemic By Launching Their Online Marketplaces – Forbes

Many major retailers have struggled to successfully operate their own ecommerce channel. The economics of ecommerce are fickle, to say the least. But there is a business model that could help embattled retailers to adapt to vastly different shopper demands that this era has brought about: for retailers to launch and operate their own online marketplaces. A software provider in that space, Mirakl, has turned that concept into a credible solution over the past few years.

 


Originally posted on 16 April, 2020 on Forbes.com