Mirakl creates new role to develop and expand technology and implementation alliances in Europe
Mirakl has announced the appointment of Kelly Gow in the role of EMEA Strategic Alliance Manager. The new role is part of Mirakl’s strategic plans to support the substantial growth it has experienced, and to help drive further European growth through an enhanced partner program.
In her new role, Gow will be responsible for the development of key technology alliances to ensure that Mirakl’s customers can benefit from integration with the latest e-commerce and retail technologies to support their B2B and B2C Marketplace goals. Retailers, online pure players, service providers and media houses are all looking towards Marketplaces to drive new online revenue streams; globally, e-commerce sales are set to exceed USD3.5 trillion in the next five years; the web will account for 12.4% of global retail sales by 2019, according to research from eMarketer .
As part of this partner growth strategy, earlier this year Mirakl announced plans to expand its BLINK programme, a select group of e-commerce solution providers that deliver support and consultancy to B2B and B2C clients implementing the Mirakl Marketplace Platform. Gow will oversee the development of these relationships, as well as extend the value-add services available to partners, so that they receive the support needed to meet the high standards expected by Mirakl and its customers during and post-implementation.
Eric Chemouny, Senior Vice President for EMEA at Mirakl, said, “Kelly has played a key role at Mirakl as the company has developed, working directly with leading brands to deliver Marketplace solutions that are both increasing revenues and making them more agile as retailers. This role will apply that experience to building the best partnerships for our customers’ future needs, and ensure Mirakl continues to deliver ground-breaking solutions, as we grow.”
The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use Marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately, this keeps customers excited about a brand and generates repeat business.
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