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Mirakl Announces Kelly Gow as EMEA Strategic Alliance Manager

Mirakl creates new role to develop and expand technology and implementation alliances in Europe

Mirakl has announced the appointment of Kelly Gow in the role of EMEA Strategic Alliance Manager. The new role is part of Mirakl’s strategic plans to support the substantial growth it has experienced, and to help drive further European growth through an enhanced partner program.

In her new role, Gow will be responsible for the development of key technology alliances to ensure that Mirakl’s customers can benefit from integration with the latest e-commerce and retail technologies to support their B2B and B2C Marketplace goals. Retailers, online pure players, service providers and media houses are all looking towards Marketplaces to drive new online revenue streams; globally, e-commerce sales are set to exceed USD3.5 trillion in the next five years; the web will account for 12.4% of global retail sales by 2019, according to research from eMarketer .

As part of this partner growth strategy, earlier this year Mirakl announced plans to expand its BLINK programme, a select group of e-commerce solution providers that deliver support and consultancy to B2B and B2C clients implementing the Mirakl Marketplace Platform. Gow will oversee the development of these relationships, as well as extend the value-add services available to partners, so that they receive the support needed to meet the high standards expected by Mirakl and its customers during and post-implementation.

Eric Chemouny, Senior Vice President for EMEA at Mirakl, said, “Kelly has played a key role at Mirakl as the company has developed, working directly with leading brands to deliver Marketplace solutions that are both increasing revenues and making them more agile as retailers. This role will apply that experience to building the best partnerships for our customers’ future needs, and ensure Mirakl continues to deliver ground-breaking solutions, as we grow.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use Marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately, this keeps customers excited about a brand and generates repeat business.

If you wish to know more about the Mirakl Partners ecosystem, get in touch with us.

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Mirakl Announces Strategic Partnership with ChannelAdvisor to Expand Retailers’ Marketplace Networks

Partnership gives Mirakl customers access to new sellers and ability to target highly-relevant audiences and tap into niche markets

Mirakl, a leading global online marketplace platform provider, announced today a strategic partnership with ChannelAdvisor, a leading provider of cloud-based e-commerce solutions. The joint solution enables retailers and branded manufacturers to integrate, manage, and optimize merchandise sales across hundreds of online channels. Through this partnership, Mirakl customers can now choose to add the Access ChannelAdvisor program to their overall marketplace solution.

With this ChannelAdvisor plug-in, Mirakl customers gain access to one of the largest database of sellers in the world, and can easily onboard new sellers to their marketplace. ChannelAdvisor features a rich diversity of audiences and niches, allowing Mirakl’s customers to quickly identify new pools of demand, and to diversify and expand their global reach.

Likewise, sellers that use ChannelAdvisor also have access to marketplace sites built using Mirakl’s technology and may sell their offerings to new audiences.

“We are pleased to partner with Mirakl to help bring an even more comprehensive and diverse e-commerce network to retailers in the U.S. and abroad,” said Mark Vandegrift, ChannelAdvisor vice president of marketplaces product management. “With Mirakl’s technology platform and ChannelAdvisor’s vast network of merchants, retailers now have access to a robust solution and the opportunity to stay competitive in a complex industry.”

By adding Access ChannelAdvisor to the Mirakl Marketplace solution, retailers can better manage the synchronization of all product and order data across ChannelAdvisor and Mirakl via a seamless API-based integration. Specifically, the feature allows Mirakl customers to access:

  • Real-time product updates across channels – customers can add and update product content, updates to quantity and price, and enable or disable products on the site.
  • Expanded visibility into order fulfillment – customers gain the option to work cohesively with ChannelAdvisor sellers to manage orders, shipment details, and actively manage cancellations and refunds.

“A successful marketplace strategy requires retailers to implement an enhanced commercial strategy that incorporates the right sellers and partners. As a leader in marketplace integration, ChannelAdvisor was a natural choice for us” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Through Mirakl’s partnership with ChannelAdvisor, our customers now have access to a wealth of great brands and distributors that will enrich their marketplace offering.”

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.

IBM

Mirakl Accelerates Marketplace Creation for IBM Websphere Commerce Customers

Mirakl is proud to once again achieve validation for IBM Websphere Commerce Server (WCS) on Cloud. eCommerce is increasingly important to manufacturers, brands, retailers and others. With the success of marketplaces like Amazon, Alibaba, and Etsy, more and more organizations are extending eCommerce with a Marketplace of their own. Mirakl makes it simple and cost-effective for IBM WCS customers to add a Marketplace to existing eCommerce sites.

Consumers today demand frictionless commerce. Educated, informed, and empowered, they are also short of time and easily frustrated by even the slightest hiccup in the purchasing process. Simply put, consumers have come to expect a wide array of product choices with high availability and a fair, competitive price. This can be a tall order for an eCommerce site to deliver directly to the customer:

  • Providing a wide breadth of product choices is an expensive and risky proposition.
  • High availability requires investment in inventory and logistics capabilities that can cut into margins and increase risk.
  • Competitive prices are reliant on an efficient market, which requires multiple offers simultaneously. Customers have full visibility into pricing and will leave a site if the price is not competitive.

A Marketplace exists to allow customers to find what they are looking for, at the optimal price and with the best quality service. The retailer finds and recruits third-party sellers as a way to extend product range and offer more choice to customers in a single platform. There are three keys to a successful Marketplace:

  1. Large product catalog – customers must be able to find the product they are looking for.
  2. Fair Price – a price does not have to be the lowest price in order to win, but it does have to be aligned with the market.
  3. Great Buying Experience – there must be good quality product information, short shipping lead-time, great customer service, and seller information transparency.

Mirakl Marketplace Platform enables IBM WebSphere Commerce customers to quickly expand reach via a scalable omni-channel Marketplace. Mirakl’s feature-rich and easy-to-use Marketplace Platform allows retailers to easily increase retail product breadth and seamlessly on-board third-party sellers. Mirakl’s connector for WCS allows IBM customers to quickly add on additional sellers without the inconvenience of cost, deadlines and infrastructure. Mirakl’s functions are mapped directly to WCS, simplifying the process of adding and managing a Marketplace. The Mirakl Marketplace Platform Connector for IBM WCS includes:

  • Mirakl Marketplace Management – allows the marketplace operator (IBM customer) access the back-office functions (e.g. seller management, activity monitoring) that steer the marketplace.
  • Mirakl Catalog Integrator – transforms merchants’ product catalogs to a format easily readable and integrated with IBM Websphere Commerce.
  • Mirakl Seller Portal – allows merchants to directly manage their stores on the marketplace (e.g. products and offers, orders).

Marketplace sales are generally 2x more profitable than retail sales, driving up overall gross margin. Marketplaces also drive increased web and store traffic and improved conversation rate. According to Forrester Research, in 2013 in Europe, websites hosting online marketplaces enjoyed growth rates that were double than those without. Marketplaces now account for up to 50% of overall online transactions. Mirakl’s pricing model ensures ROI – it is based on the success of the Marketplace.

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Mirakl Announces Expansion of European Partner Programme and UK Team to Meet Growing Market Demand

Mirakl plans to triple its UK business in 2016 – its leading EMEA market outside of France

LONDON, Mar. 9, 2016 Mirakl, a leading global Marketplace solutions provider, has announced today that following substantial growth in its European and UK operations, it is recruiting additional partners for its BLINK programme, a select group of Mirakl eCommerce and marketplace solution providers that deliver support and consultancy to B2B and B2C clients implementing the Mirakl Marketplace Platform.

With rapid growth in the UK market, Mirakl plans to triple its customer base over the coming year, adding new clients to its roster of leading UK retail businesses already using the Mirakl Marketplace Platform, which includes brands such as Conde Nast, Game and Halfords.

To ensure customers continue receiving the highest levels of service and consultancy, and to support the growing BLINK partner programme, Mirakl is also further expanding its London office with the recruitment of pre-sales, sales and solution experts that will operate throughout the UK.

Globally, eCommerce sales are set to exceed USD3.5 trillion in the next five years, the web will account for 12.4% of global retail sales by 2019, according to research from eMarketer. The UK has become Mirakl’s largest EMEA market outside France, so it is no surprise that retailers, online pure players, service providers and media houses are all looking towards Marketplaces to drive new online revenue streams.

Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “UK companies are grasping the opportunity to ‘be’ their own marketplace, and free themselves of the limitations of other platforms. The UK is a strategic market to Mirakl and we have big plans for growth. We are very pleased to be expanding our internal teams further and inviting solutions providers with a deep understanding of online retail and marketplace technology to join the BLINK partner network.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately this keeps customers excited about a brand and generates repeat business.

Partners wanting to know more about the BLINK solution provider programme should contact Mirakl at https://www.mirakl.com/contact/