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Accenture Interactive and Mirakl Collaborate to Help Organizations Speed the Implementation of Online Marketplaces and Support Growth

PARIS; Dec. 15, 2016  – Accenture Interactive and Mirakl, a provider of software-as-a-service based online marketplace platforms, are joining forces to help French organizations speed the creation of their own online marketplaces to generate new revenue streams, optimize operating profits and enhance their brand image by extending their products and services.

Under the new agreement, the companies will help accelerate the velocity with which customizable, cloud-based online marketplaces for business-to-business and business-to-consumer transactions of goods and services can be created and deployed. Mirakl technology, which provides an open, secure and scalable marketplace infrastructure, will be coupled with Accenture Interactive’s digital expertise and capabilities to provide an integrated, end-to-end solution for organizations to more cost-efficiently and quickly launch new commerce platforms. Collaborating at the Accenture Innovation Center in Paris, which provides an immersive environment, the companies are already working together to prototype, pilot and implement the solution for several French retailers.

“By 2018, 53 percent of eCommerce growth will be driven by online marketplaces* and there is a strong potential to realize this opportunity,” said Olivier Ravel, managing director for eCommerce practice within Accenture Interactive in France. “Digital platforms are now becoming a default business model in most industry sectors. In our challenging business landscape, organizations must replicate the retail commerce leaders by improving synergies between complementary brands and our relationship with Mirakl will enhance our ability to help our enterprise clients do just that.”

Mirakl marketplace framework includes quality control and performance management for operators, prepackaged application programming interfaces, streamlined onboarding of products and services and advanced promotional features for sellers. As part of the relationship, Accenture Interactive will design the strategic positioning, implement and operate the Mirakl marketplace. The collaboration was formed as a result of Accenture Venture’s focus on open innovation, which aims to bring enterprise-relevant technology innovation from startups to Accenture’s enterprise clients.

“This collaboration strengthens our digital as-a-service offering, addressing the onboarding velocity challenge many organizations face by offering a turnkey solution,” adds Claude Chaffiotte, managing director Accenture Interactive France Benelux.

“We are very pleased to team with Accenture and develop a relationship based on strong, complementary, and recognized expertise,” said Philippe Corrot, Mirakl CEO. “Both Accenture and Mirakl have fully embraced the challenges imposed by digital transformation in a rapidly evolving business world and share a common goal of helping our clients improve their business performance.  Since its inception, Mirakl has been recognized for pioneering and streamlining the development of marketplaces, thanks to the robustness and agility of the solution and our business expertise. Through this relationship, we seek to accelerate this phenomenon, opening up new potential revenue streams.”* Sources : iCE / Fevad, Xerfi-Percepta

* Sources : iCE / Fevad, Xerfi-Percepta

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Coolshop Chooses Mirakl’s Marketplace Solution as The ‘Natural Way to Grow’ Its Online Retail Business

London, 21 November 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that Coolshop, one of Europe’s fasting growing online video game and accessories stores, is using Mirakl’s B2C SaaS Marketplace platform as a foundation for future growth and expansion.

Operating from stores in seven countries (UK, Germany, Sweden, Norway, Finland, Netherlands and Denmark), Coolshop has served over 1.6 million customers since its foundation in 2003.  Originally focused on computer games, the business has expanded to sell across 22 categories, giving customers the highest quality products and value for money.

The success of Coolshop has meant that space in its warehouses and stores has come under a lot of pressure.  Coupled with plans to continue expanding, the company needed to find a solution that would support controlled online expansion into new countries and categories, such as domestic appliances, without requiring a substantial investment in warehousing or infrastructure.

Jacob Risgaard, CEO at Coolshop said, “We fundamentally believe that a Marketplace is the natural way to grow Coolshop and means less risk or investment than other routes.  Mirakl Marketplace will allow us to more quickly on-board suppliers and expand categories without needing to hold stock.  Customers order from us, but items are shipped directly from the supplier through the Mirakl platform.  The flexibility of Mirakl will also mean that we can expand into new countries at speed and localise our site for language, pricing, and which products should be available.  What really attracted us to Mirakl, was not just the platform, but the support and expertise that we knew we would receive throughout the implementation, we did not feel that other providers could deliver the same value added services that would get us to market faster.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

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Electronics Retailer Darty Boosts Profit Margins with Mirakl Marketplace Solution

BOSTON – Aug. 18, 2016 Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study published by Forrester Research1, Darty attributes its marketplace success to buy in from C-level support and the foresight to start with non-overlapping product categories, dedicate adequate employee resources and take advantage of Mirakl’s marketplace platform versus custom building their own solution.

Darty’s online marketplace has delivered the following results to date:

  • The retailer is able to generate €6 to €7 for every €100 sold through the marketplace (including any costs for administering the marketplace), compared to €2 to €3 that it generates from €100 sold in products that it stocks directly.
  • 20% of visits to the Darty website are driven by its marketplace items, which it attributes to increased visibility in search engine results.
  • An increase from 120,000 owned SKUs on to 520,000 SKUs via the marketplace initiative.

Forrester spoke with Darty executives Cecile Helme-Guizon, Strategy Director, and Olivier Godart, Director of E-Commerce.

Based on Darty’s experience, Forrester makes the following recommendations to retailers in order to make the most of their own marketplace:

Analyze the buy- versus -build question carefully
Few retailers truly understand the complexities of managing hundreds or thousands of sellers, and few have the full IT resources to dedicate to this effort. Darty pays a maintenance and service fee to an outside vendor on an ongoing basis – but outsourcing the marketplace project ensured the company spent less upfront on an uncertain technology product and was able to generate a quick win.

Dedicate resources
Online marketplaces are not “set- and -forget” initiatives. Retailers must constantly manage seller effectiveness, accuracy of seller content and customer satisfaction with seller products. These tasks require dedicated and capable team members whose careful management ensures the overall success of the marketplace program.

Work with most receptive internal partners first
Internal merchants and stores often see marketplace as a sales competitor. To avoid that scenario, it can be wise to begin with non-overlapping categories. This gives the company culture time to digest the marketplace initiative.

“Darty’s marketplace success is the result of three things,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “First, Darty had the full support of the C-Suite and the ability to ingratiate the marketplace into company culture. Second, thanks to management’s support, Darty was able to dedicate the proper resources to the project. Finally, Darty chose to use the proven Mirakl Marketplace Solution, avoiding a long and costly custom technology build that ultimately saved the company millions of dollars.”

To learn more about Darty’s marketplace success and learn how other retailers can achieve similar results, download the full case study: ”Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace,” Forrester Research, Inc., Aug. 17, 2016.

About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online Marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations, large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information:

Media Contacts:
Adrienne Newcomb/Mariana Fischbach
Ketner Group PR + Marketing (for Mirakl)

1“Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace,” Forrester Research, Inc., Aug. 17, 2016


The #1 Way for Retailers to Compete with Amazon

Amazon re-invented commerce. They disrupted the world of retail by building the world’s largest marketplace. They offer more products, more competitive prices, and better service than anyone else. Amazon has single-handedly shaped consumer expectations around pricing transparency, and fueled price comparison shopping. Those habits are here to stay.

And it’s time for your organization to truly compete with Amazon. It’s time to launch the #1 weapon in this battle: Your own Marketplace.

Register for our Forrester Webinar: Retailers Must Seize the Marketplace Opportunity.

Marketplaces are a new way for retailers to engage with customers. They add assortment with few variable costs and have quickly gained traction as a key component of retailers’ e-commerce strategy.

A recent study conducted by Forrester found that Marketplaces — when operated effectively — are likely to boost customer loyalty, increase average order values, and build trust.

89% of consumers already view Online Marketplaces as convenient for their online shopping. Why miss out on an opportunity to improve customer satisfaction, grow your online business, and compete with Amazon?

To plan for the Marketplace revolution, we invite you to join us for a complimentary webinar featuring special guest Sucharita Mulpuru, VP & Principal Analyst at Forrester.  The webinar will be on July 26th at 11am ET / 8am PT / 3pm GMT.  Attendees will learn:

  • Why today’s customers have come to expect Marketplaces from e-commerce merchants
  • How Marketplaces drive customer loyalty and retention
  • How to properly manage Marketplace operation to achieve profitable growth


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Mirakl introduces Bitcoin as a payment option for retail customers

Mirakl is now allowing its retail customers to offer Bitcoin as a payment option to consumers on their websites and e-commerce channels

Mirakl works with some of the world’s most well-known retailers, including Darty, Galeries Lafayette and Woolworths. While co-founder Adrien Nussenbaum is not expecting an immediate rush of Bitcoin payments, he believes that Bitcoin will eventually become a significant currency.

I don’t expect our customers to have huge turnover from Bitcoin payments initially, but we want them to be ready for when consumers do embrace it,” he said. “Although there is a perception of it being risky from a security perspective, Bitcoin is rich with potential and cannot be dismissed as a fad.”

Mirakl helps retailers create their own marketplace, adding a platform where buyers and sellers can interact. It fits seamlessly with a retailers’ brand and existing presence to offer increased product choice and profits without inventory and logistics costs and restraints.

Six in 10 UK adults have bought from an online marketplace over the last 12 months, and just 14% said they had been put off buying something from an online retailer because an item was provided by a third party seller, according to Mirakl research earlier in 2014.

The rise in use of Bitcoin, combined with online marketplaces becoming an accepted and mainstream destination for shoppers, meant that adding Bitcoin as a payment option was a natural step for Mirakl.

We want our customers, irrespective of their model or strategy, to anticipate market trends and not have to react to them,” said Nussenbaum. “Consumers are completely comfortable buying from online marketplaces and will one day want to do so using Bitcoin – our customers will be ready for that.”

Read the article on Retail Times here.


5 tips for Small Retail Businesses about Online Marketplaces

Small Retail Businesses Can Make the Most From Online Marketplaces

Maintaining the sales pipeline is arguably the most important aspect of any retail business, large or small. But perhaps even more so for small retail businesses, that may not yet have their own premises and are always looking for new channels to reach potential customers.

One of the biggest current trends in retail is the emergence of online marketplaces, with the best known of these, Amazon Marketplace, accounting for more than 50% of Amazon’s overall business. It just makes sense. It gives Amazon additional e-commerce channels without inventory or logistic constraints and its customers see increased product choice and more competitive pricing.

Having seen such success, other retailers have cottoned to how an online marketplace can also be a major opportunity for them to expand their product range, improve customer service and of course, increase profits. And the exact same is true for the sellers that use online marketplaces to sell their products, whether that’s via Amazon Marketplace or elsewhere. It is a new and potentially vast channel for smaller retailers to improve sales and reach a new customer base. But how can they make the most from online marketplaces?

Make sure your chosen marketplace suits your products

There is so much choice for the small retailer looking to sell via an online marketplace, including Amazon, many high street retailers and specialists such as Etsy and, where all sales are conducted via a marketplace.

A temptation could be to use several of these, but it is important for a seller’s products to be complimentary to the main retailer – no-one wants to be seen as an interesting curio. Sellers should also be mindful to pick marketplaces with a solid technical platform and the right tools to ease catalogue integration and listings management. If listings are chaotic and unwieldy, then customers may struggle to find a product, let alone buy one.

Don’t skimp on product photography

The right photography of your products is hugely important. A seller will be competing with other sellers of similar products, and they won’t want to stand out for the wrong reasons. High quality visuals can be an important point of differentiation and poor quality shots could mean that potential customers are put off. Any seller must choose the best images possible, making sure that they fit in with the overall feel of the site and main retailer brand.

Offer as large a range of products as possible

One of the principal benefits of an online marketplace is to ensure complementarity and long tail. A seller will be pleasantly surprised at the range of products that they can sell at a given time. So with this is mind, they should try different products and increase sales opportunities by offering as large a range as possible, rather than sticking to the tried and tested.

Make good use of a marketplace’s pricing tools

People buy for many reasons but inevitably price is a significant factor – people love a bargain. Most good marketplaces will provide a pricing tool, which allows sellers to compare their price with the current best price on each product. Prices can then be adjusted accordingly and gives a seller the chance to be positioned in the Buy Box position, the section on a marketplace that highlights the most competitive prices available at that time.

The rules of SEO still apply

Search Engine Optimisation (SEO) principals should absolutely still be applied to listing products on an online marketplace. A seller should ask their marketplace account manager what would be an efficient title on that particular product category, both in terms of being attention-grabbing and doing well with SEO.
For example, when buying consumer electronics, most consumers have been shown to search for a product using the brand name. So including the brand at the beginning of a product’s title is an obvious step and would be critical in getting picked up in searches on that marketplace.

Mirakl supplies online marketplace software to some of the world’s biggest retailers.

Read the article on Fresh Business Thinking.


Why Twitter isn’t an ecommerce platform

Adrien Nussenbaum analyze the incidence of Twitter’s Buy button for ESeller News.

The recent news that Twitter is to add a ‘buy’ button has caused much debate in the e-commerce and social media industries. Until now, Twitter has generated revenue via advertising but this is a potentially major change in approach, with a button included in a tweet that allows a user to make a direct purchase.

Pop singer Rihanna and fashion brand Burberry have already signed up to take part in the initial trial. I will watch the results with interest but I am not convinced Twitter is a platform for e-commerce.

Mixing social and commerce

I am skeptical about this new service because we have seen over time that most people don’t like to mix news/social with commerce. This is despite the fact that everyone talks about social commerce in all its forms, but there is a difference between discussion and actually doing something. Also, Twitter was built on a kind of counter-culture spirit. As much as it is now used a lot by brands to communicate, I believe that it can only remain a marketing tool not a transactional one, great for driving conversation and engagement with a brand but less useful for sales.

Twitter as a marketplace?

Of course there is some potential to generate more visibility on certain products but I am doubtful about its ability to generate immediate transactions. It is also unclear whether it will just be a traffic generator or if they actually want to handle the shopping cart on Twitter. This would be a much heavier and more involved process where it is key to respect all the best practices of commerce. Knowing that Twitter would not hold the inventory, they would have to offer this service in a marketplace manner which requires a lot of processes that I doubt Twitter would want to deal with.

Ultimately, Twitter is a platform that lends itself to discussion and social activity, sometimes around products that people like. But it remains to be seen if that can be translated into users then actually buying products. I’m not convinced that people will do so in any great numbers, because Twitter is simply not perceived as a commerce platform.

Read the article here.