Auchan marketplace, at the heart of a real cross-canal strategy
Auchan, the third largest food retailer in France, has announced the launch of its marketplace, powered by Mirakl’s technology. Auchan aims to extend its product range and offer a complete cross canal experience to its customers.
The retailer will focus on two main categories: food, which is the core of its business, and garden articles. The categories ‘high-tech’, ‘baby care’, ‘furniture’ and ‘toys’ should complement the marketplace by the end of this year.
The marketplace won’t be confined to just e-commerce. It will integrate with the company’s existing cross-channel strategy, so purchases and returns from the marketplace will be possible from the physical stores.
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