The Marketplace Enterprise Seller Report is a companion to the Enterprise Marketplace Index. This report is a set of aggregated and anonymized insights of B2C marketplaces powered by Mirakl’s platform. Strict aggregation measures are employed to ensure marketplace and seller anonymity. These measures include requirements on analysis set size, diversity, and consistency, in order to present credible and reliable information that is insulated from concentration risk, and can not be reverse-engineered to identify any specific customer or marketplace.
To qualify for inclusion in the analysis set, each marketplace must have transacted throughout the entire analysis period, in this case 2020 Q1 through 2021 Q1. Additionally, sellers must have published offers to a marketplace during the start of the analysis period 2020 Q1. Additional data hygiene factors are applied to ensure accurate metric calculation.
Data footnotes are noted throughout the report to provide additional clarity on analysis.
The Marketplace Enterprise Seller Report is not directly indicative of the operational performance of Mirakl or its reported financial metrics, including GMV growth.