To meet consumers’ growing expectations, RueDuCommerce has chosen to substitute its own Marketplace solution, developed internally since 2007. The leading online mall is now working with Mirakl, leading provider of Marketplace technology, to facilitate the opening of its website to merchants and brands and to simplify the integration of their catalog while guaranteeing high quality of service.__
With 6 to 8 million unique visitors each month and a high reputation, RueDuCommerce offers 3 million products to its customers in domestic equipment (IT, electronics, home appliances, image and sound), gardening, fashion, culture and leisure. Therefore these are millions of customers and products data that must be referenced and handled to be accessible on all channels. Thanks to its marketplace platform solution, Mirakl will facilitate the integration of third-party vendors and their product catalogs while ensuring security and quality of service.
Created in 2011 by Philippe Corrot and Adrien Nussenbaum, Mirakl provides a turnkey SAAS solution that enables brick & mortars, pureplayers, BtoB or BtoC, or media companies to benefit from a fully featured platform to quickly scale their online activity with partner sellers. Mirakl guides its customers at the strategic, operational and technical level throughout the project duration. Today, Mirakl Marketplace Platform© is used by leading retailers such as Darty, MisterGoodDeal, Galeries Lafayette, Medicanimal or Nature & Découvertes.
“In the framework of the restructuring project of our website RueDuCommerce.com, Mirakl solution combined to Hybris e-commerce software stood out to be the most appropriate choice to ensure full functional coverage, robustness and time to market.” states Philippe Prudant, CIO of RueDuCommerce.
“We are very proud that the earliest and the most significant French Marketplace has chosen Mirakl to make its Marketplace evolve. This strategic choice of RueDuCommerce, a key player of Europe’s e-commerce and marketplace landscape, confirms the wealth of functionalities and operational performance of our platform. We have the conviction that the use of our solution will enable RueDuCommerce to improve quickly the development of its cross-channel strategy.” declares Philippe Corrot, President of Mirakl.