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Mirakl Announces Top Retail Industry Leaders to Join Advisory Board

Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board

BOSTON – Oct. 20, 2016Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advisory board: Sucharita Mulpuru and Ed Coke. Mirakl believes in surrounding its team with the most respected and knowledgeable experts, and Mulpuru and Coke represent the best and brightest. The new advisors will counsel Mirakl on continued enhancement of the Mirakl Marketplace Platform and how to raise the visibility of Mirakl’s unique solution.

Sucharita Mulpuru, recently announced as Chief Retail Strategist for Shoptalk, was previously a Vice President & Principal Analyst with Forrester Research for more than a decade. At Mirakl, Mulpuru will bring her deep experience in retail and e-commerce to guide the company on how to help retailers reimagine their business, build profitable growth, and embrace the marketplace model. Her specialization in multichannel customer acquisition and retention, and knowledge of evolving consumer habits, will provide Mirakl with an enhanced perspective of current conversations within the retail industry.

“The digital marketplace model continues to disrupt the retail industry more than ever before, influencing large retailers such as Wal-Mart to change their e-commerce strategies,” said Mulpuru. “As an analyst I saw hundreds of e-commerce vendors on a yearly basis, and believe Mirakl offers a unique solution to the most challenging issue retailers face today: falling profit margins. I believe every retailer should have their own marketplace, and I am excited to join Mirakl’s advisory board and advise the team.”

Ed Coke, who currently serves as senior vice president at DigitasLBi, has built a successful career helping leading brands and retailers adopt e-commerce technology. In his previous roles as VP, Global Omni-Channel Strategy, Retail Business Unit at Oracle, and Group Vice President at ATG, Ed has seen hundreds of e-commerce projects deployed, and many competitors in his sales process. Ed will be a key advisor to the Mirakl team on their customer experience and growth strategies.

“In my experience, there is a specific path that software vendors with disruptive solutions must take to win customers and educate the market,” said Coke. “It is exciting to lend my know-how to a company with such a compelling and innovative solution that addresses the major challenges facing retailers today.”

“At Mirakl, we’re helping companies rethink the traditional retail and distribution value chain to meet today’s consumer need for greater assortment, competitive prices, and a better experience. Our goal is to provide a superior marketplace platform that allows retailers to improve their customer experience and bottom line,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are excited to bring renowned industry leaders like Sucharita and Ed to our advisory board to continue strategically evolving our solution and the value to our customers.”

To learn more about Mirakl’s advisory board, visit: https://www.mirakl.com/investors-advisors/

About Mirakl

Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

Media Contacts
Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Mariana Fischbach, 512-794-8876
miraklpr@ketnergroup.com