Case Study

Best Buy Canada creates a platform for growth with a Marketplace powered by Mirakl

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Best-Buy REV
Technology
Canada
Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products. It is Canada’s most visited multichannel retailer, with more than 280 million visits per year across all platforms, including almost 200 Best Buy and Best Buy Mobile stores across the country. [www.bestbuy.ca](www.bestbuy.ca)
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Thierry Hay-SabourinSenior Vice President, eCommerce, Best Buy Canada

With a marketplace, Best Buy Canada brings immense value to Canadian shoppers, who are underserved online and often must rely on international e-commerce sites to purchase goods, leading to inflated prices and longer shipping times. By increasing our online selection, we provide the convenience of an omni-channel experience to Canadian shoppers and help them embrace eCommerce by finding the products they are looking for directly from a retailer operating in Canada.

  • x3SKU counts
  • x200faster to get new products to market
  • +75%customers who buy marketplace products and Best Buy products
Thierry Hay-Sabourin
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Marketplace project

  • Context and objectives

    Canadian consumers have traditionally been underserved online, without enough options to find a broad selection of products at competitive prices. Best Buy Canada, as one of the most visited sites in all of Canada, wanted to use its trusted brand name to give shoppers a wider array of choices and a better customer experience. To better serve Canadian customers online and keep them from going abroad for a wide array of product choices, Best Buy Canada chose to launch an online marketplace powered by Mirakl.

  • Why Mirakl?

    Given competitive pressures from the likes of Amazon, it was important that Best Buy Canada get its marketplace launched and operational quickly. Time to market would be a major component of success. The company considered building the marketplace technology platform itself, but then found Mirakl. Mirakl’s Marketplace Platform is purpose-built by those who have run marketplaces in the past. Mirakl automates the hard things so that retailers can focus on their core business functions.

  • Marketplace results

    Best Buy Canada reaps multiple benefits from its marketplace:

    • Significant contribution to growth

    • Testing of new products & categories

    • Free customer acquisition

    • Fast time to value

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Marketplace results

  • x2

    catalog extension

  • +35

    brands onboarded through careful selection process

  • 5

    new product categories launched

  • 2

    only 2 people dedicated to marketplace management

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