First-of-its-kind marketplace in the celebration, education, and craft retail market
OMAHA, Neb.–(June 8, 2021) – Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies, today announced that it will expand its e-commerce presence through a third-party seller marketplace powered by Mirakl.
“Oriental Trading will be the first company in the celebration, education, and craft retail space to provide a marketplace of this scale to online customers,” said Steve Mendlik, President and CEO of Oriental Trading Company. “Our company’s vision is about making life more fun and that’s exactly what we’re building for our customers with this new solution. By creating this robust marketplace, customers can easily get everything they need, at the prices they want and in one place.”
“We are thrilled to play a part in helping Oriental Trading launch the first marketplace in their retail space,” said Adrien Nussenbaum, Mirakl U.S. CEO and co-founder. “As a leader in the industry, this marketplace fits perfectly into Oriental Trading’s long-term strategy, allowing them to disrupt the market and strengthen their position as a solution company by leveraging their assortments and value platforms.”
Oriental Trading currently offers over 50,000 products across categories like party supplies, events, toys and games, arts and crafts, teaching supplies, wedding, faith, and home décor. With the marketplace set to launch this summer, Oriental Trading plans to add millions of curated products to its core product categories from selected brands and sellers. Brand owners, or their authorized resellers, with quality products and competitive pricing in these categories, are encouraged to email their profile to firstname.lastname@example.org. Oriental Trading’s marketplace team will work with selected sellers to determine product catalog and onboarding to Mirakl’s platform. Oriental Trading looks to quickly expand the seller universe in its existing and growth categories.
For more than 85 years, Oriental Trading has been a leader in helping children and families celebrate, express creativity and bring fun into their lives. The marketplace launch will help solidify their spot as an e-commerce leader and a brand that customers will continue to know and love for years to come.
About Oriental Trading Company (A Berkshire Hathaway company)
Oriental Trading Company is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware. Recognized as one of the Top 100 Online Retailers, Oriental Trading Company employs approximately 1,800 employees and offers more than 50,000 products to individuals, teachers, schools, churches, businesses, and not-for-profit organizations. From pink flamingos and party supplies to holiday decorations and crafts, Oriental Trading Company makes life more fun! www.orientaltrading.com.
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.
Vice President, Corporate Marketing