Mirakl Achieves Unicorn Status By Helping Companies Become Like Amazon

Munich (20 December, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the launch of the Mirakl-powered SHOP APOTHEKE Marketplace.

The global online pharmacy market size is expected to cross revenues of over $131 billion by 2025 and Germany is a key market in this growth trajectory. Both the launch of Amazon Pharmacy and the pandemic have accelerated momentum in the sector and resulted in increased consumer interest in using eHealth to access medicines and health-related products.

Looking to win in this competitive context, SHOP APOTHEKE EUROPE, one of Europe’s leading and fastest-growing online pharmacies, has launched a one-stop shop marketplace to further expand its product range in health-related, as well as beauty and personal care products. The goal is to help their customers achieve a 360-degree healthy lifestyle by having access to a larger choice of products, all in one place.

Powered by the Mirakl Marketplace Platform, there are already 20,000 new products on the marketplace, carefully curated from over 30 partner sellers who now have access to SHOP APOTHEKE’s vast customer base in Germany. This results in much more choice for customers, as well as greater transparency on prices. Shoppers can also collect RedPoints on marketplace products, rewarding their loyalty to the SHOP APOTHEKE brand.

Patrick Schneider, Executive Director, Marketplace & Same-day Service, SHOP APOTHEKE EUROPE, commented, “Our new marketplace is highly curated and third-party partner sellers are strenuously tested before being selected to join. We choose to work with Mirakl because they provide the leading technology and seller ecosystem that allows us to scale our product offering and add new categories in a controlled way, so that we can maintain the quality of products and service our customers are accustomed to.”

Sophie Marchessou, Executive Vice President, Customer Success Beauty, Fashion, Home, Mirakl, added, “The online pharmacy industry is growing, and fast. SHOP APOTHEKE has the vision to know that they need to transform digitally in order to diversify their offering and stay ahead of customer demand. With our support, they are adopting the marketplace model so that they can easily add new categories without any risk.”

In order to easily accelerate their marketplace activity, a large proportion of the sellers on the SHOP APOTHEKE EUROPE’s marketplace are sourced from Mirakl Connect, the world’s only independent network of curated, high-quality marketplace sellers and service providers. By joining Mirakl Connect, SHOP APOTHEKE EUROPE has direct access to a community of thousands of curated sellers, enabling the e-pharmacy to quickly scale its offering with confidence knowing that these sellers have been vetted for quality.

The marketplace model is helping organizations around the world to meet and exceed consumer and buyer demands across all industries. In the last quarter of 2020, marketplaces grew by 81%, more than double the rate of overall eCommerce growth, while research has shown that third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service. Consumers continue to increasingly shop on marketplaces – for the holiday shopping season this year, consumers plan to do at least half of their shopping online and nearly 80% of German consumers are open to purchasing their holiday gifts through 3rd party sellers on online marketplaces.

About Mirakl Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Press contact Hugo Weber Director, External Communications & Public Affairs EMEA, Mirakl hugo.weber@mirakl.com +33 (0)6 33 53 50 19

Laura Bug Oseon GmbH & Co. KG laura@oseon.com