Mirakl’s Growth in Australia Accelerates with Selection by TradeSquare to Power Australia’s First B2B Marketplace for SMBs

Founded by Marketplace & Tech Veterans, TradeSquare Uses Mirakl’s Turnkey Platform to Give Small Businesses Dedicated Access to Smart Wholesale Buying

SYDNEY (December 16, 2020) –Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organisations to launch and grow an enterprise marketplace at scale, today announced TradeSquare has launched the first B2B wholesale marketplace for SMBs in Australia on the Mirakl Marketplace Platform. Founded in April by Nati Harpaz, former managing director of Catch Group, and entrepreneur Einat Sukenik, TradeSquare designed, configured, implemented and launched its wholesale trading platform to the public in less than four months with the support of Mirakl’s best-of-breed, turnkey solution.

Offering smart wholesale buying exclusively for Australian businesses, TradeSquare gives SMBs one-stop shopping of over 100,000 products and services from 350+ curated local vendors all in one convenient online destination. Buyers enjoy discounted wholesale pricing and low minimum order quantities with no contracts, plus 60 days interest-free credit. Sellers benefit from a feature-rich portal to power their online business, and with products to suit every type of business—from retailers to daycare centers to schools, government agencies and charities—SMBs benefit from a single checkout for their entire order, saving them time, money and hassle in stocking supplies.

“Our mission is to give small businesses in Australia the power to get what they need quickly and easily from a single, simple digital platform, so they can spend less time sourcing supplies and more time serving their customers,” said TradeSquare founder and CEO Einat Sukenik. “As we considered the alternatives, it was clear that Mirakl was the best choice to deliver on that mission with the scalable solution and unmatched expertise that will empower us to grow and our small business customers to prosper.”
This announcement represents the latest addition to Mirakl’s rapidly-expanding Australian footprint, counting many of Australia’s leading B2B and B2C organizations including Catch Group, whose assortment has skyrocketed to 2 million+ products and now drives 50% of sales at catch.com.au through the marketplace.

“We are building Australia’s number-one B2B marketplace, and Mirakl is the only partner that offers us everything that we need to make that happen,” said Nati Harpaz, non-executive director at TradeSquare. “There’s no true competitor to the functionality and scalability of Mirakl’s technology, and with the knowledge and experience that Mirakl has developed from supporting the world’s top B2B organizations, they’re the best and only choice for TradeSquare as we work to achieve our goals.”

Even with substantial global B2B marketplace growth, half of B2B buyers still say they prefer to make work-related purchases on B2C websites for a better shopping experience. But this often means they miss out on lower wholesale pricing. The Mirakl Marketplace Platform allows TradeSquare to offer the best of both worlds: the ease and convenience of online shopping Australian SMBs want with the selection and pricing they need.

“TradeSquare is a standout example of digital innovation, using the marketplace model to bring critical agility, flexibility and scale into its business so that it can offer SMBs what they need to be successful,” said Tzipi Avioz, EVP Customer Success, Americas & APAC, Mirakl. “We stand ready and able to help companies of all sizes in Australia & New Zealand quickly implement this proven model in order to launch, sustain and grow a successful business in recovery and beyond.”

Trusting in Mirakl’s rapid time to market and ability to plug into any eCommerce system, TradeSquare took advantage of Mirakl’s certified pre-built connecter for Adobe Magento, making a fast launch even easier. By partnering with Mirakl, TradeSquare gained all the specific marketplace features out-of-the-box required to support a modern B2B buying experience, plus powerful seller tools to help wholesalers save time and focus on growing their sales.

Mirakl’s flexible, feature-rich marketplace solution is backed by global expertise amassed over 300+ successful marketplace launches, including Hewlett Packard Enterprise, Siemens, and Toyota Material Handling. With comprehensive customer success services, including marketplace strategy development, technical implementation, business planning and best practices, Mirakl enables any size business to accelerate digital transformation and adapt quickly to market demands.

To learn more about the Mirakl Marketplace Platform for B2B digital transformation, visit https://www.mirakl.com/mirakl-b2b-marketplace-platform/.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 70+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Bunnings Warehouse, Catch Group, Hewlett Packard Enterprise, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

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