Mirakl Included in Gartner’s Hype Cycle for Digital Commerce, 2017

BOSTON – Sept. 14, 2017 – Mirakl, the leading global marketplace platform provider, announced today it has been included in Gartner’s “Hype Cycle for Digital Commerce, 20171 as a Sample Vendor of Marketplace Operation Applications.

According to the Gartner report, “Marketplace operation applications provide the ability for owners of existing digital commerce sites to transform their sites into online marketplaces where multiple third-party sellers can list products and interact with buyers. These applications typically manage vendor onboarding, product catalogs, order routing, order status updates and vendor compliance with marketplace regulations.”

The report concludes that marketplace operation applications have a “high” benefit rating, and explains their business impact, “Commerce sites that successfully use marketplace operation applications will acquire an expanded product catalog, which will result in higher customer traffic and more orders. As a result, this technology and strategy has a benefit rating of ‘high.’ Marketplace operation strategy and the surrounding technology are primarily applicable to brands and retailers that already offer digital commerce channels, but have commerce sites that are broad enough to benefit from ancillary products beyond their core offering. Businesses that already deal with a large number of sellers are an ideal fit, such as retailers, distributors and industrial equipment manufacturers. B2B commerce sites that onboard large numbers of vendors to serve a broad customer base are also an excellent fit for marketplace operation applications.”

With Mirakl, customers can utilize a marketplace as the fastest way to increase assortment and drive new traffic, thus resulting in more customers and ultimately more sales. The industry’s rapid growth, along with Mirakl’s ability to provide these benefits and reduce overhead costs is the reason that Mirakl is increasingly called upon as a strategic partner for global retailers, brands and manufacturers.

“We’re excited to see the Marketplace Operation Applications category added to Gartner’s Hype Cycle for Digital Commerce. We created Mirakl five years ago because we saw Amazon transforming retail, and knew every retailer would need a better way to serve their customers,” said Adrien Nussenbaum, U.S. CEO & co-founder, Mirakl. “Today, we have over 130 customers in more than 40 countries, and it’s clear that marketplaces are transforming eCommerce and distribution. The inclusion of Mirakl in Gartner’s research is another showcase of the marketplace imperative.”

1 Hype Cycle for Digital Commerce, 2017, Published: 31 July 2017 ID: G00313885, Analyst(s): Mike Lowndes


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About Mirakl
Mirakl gives retailers and brands the ability to quickly launch a new source of revenue with their own online marketplace. The marketplace model allows companies increase customer value by providing more products, at better prices, with first class quality; creating more opportunities to build loyalty. The Mirakl Marketplace Platform automates the hard things: seller onboarding, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Best Buy Canada, Carrefour, Auchan, Darty, Galeries Lafayette, and VidaXL. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.

Media Contacts:
Adrienne Newcomb or Greg Earl
Ketner Group PR + Marketing (for Mirakl)
+1 (512) 794-8876