Mirakl hires to boost its international strategy

Mirakl strengthens its team and boosts its ambitious international strategy with two senior hires

 Online marketplace provider Mirakl, has strengthened its international team with the appointment of Eric Chemouny as SVP Sales & Marketing EMEA and Géraldine Teboul as Director Global Marketing and Communication. Following its fundraising round of $20M this summer, Mirakl has made the two hires to meet ambitious growth targets that will mean doubling its sales in 2016.

Eric joins Mirakl from hybris, where since 2010 he has held a number of roles, including VP Sales Southern Europe, SVP Sales EMEA, and then SVP Sales EMEA at SAP hybris, following the acquisition by SAP. He has also held strategic business roles in MicroStrategy and SAP. As part of his new role, Eric will be responsible for driving the commercial strategy and marketing of Mirakl across Europe, particularly in France, UK and Germany.

“I am delighted to join the Mirakl team at such an interesting phase in the evolution of online marketplaces,” said Eric Chemouny, SVP Sales & Marketing EMEA. “Marketplaces are rapidly becoming essential in the competitive world of e-commerce, as consumers now demand access to a wide range of products, competitive pricing and high quality customer experience. Mirakl’s solution is the result of more than 10 years of expertise and many of the world’s biggest and best-known retailers are already using Mirakl – we are planning to target many more to join them.”

To further support its international expansion, Mirakl has also hired Géraldine Teboul. Geraldine has previously held the positions of Marketing Director Southern Europe at hybris and Director Global Communications of SAP hybris. Geraldine has almost 20 years’ experience of marketing and communication in the technology sector, and in this new role Geraldine will drive the marketing strategy and communication for Mirakl globally.

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