Mirakl is launching a new product called Mirakl Connect. As the name suggests, this central dashboard lets you control which marketplace you’re working with, and which seller you want to list on your marketplace.
Mirakl is a French startup that recently raised a $70 million funding round. The company works with e-commerce platforms so that they can add a marketplace of third-party sellers in addition to their own inventory.
Marketplaces are increasingly popular on e-commerce websites, and Mirakl powers the marketplaces for Darty, Office Depot, Best Buy in Canada, etc. The company also powers B2B marketplaces.
But now that marketplaces are booming, it becomes increasingly complicated for sellers to list their products on different marketplaces and reach as many clients as possible.
Thanks to Mirakl Connect, sellers can create a company profile and promote products on multiple marketplaces at once. On the other side, e-commerce platforms that are just starting can find third-party sellers more easily.
If you’re running a small e-commerce website, third-party sellers don’t want to waste time and efforts to list products if it doesn’t lead to a lot of sales. By minimizing efforts, it should boost smaller marketplaces.
Sellers and marketplace owners can discuss together on Mirakl Connect with a built-in chat feature. Yes, Mirakl Connect sounds a bit like a marketplace of marketplaces — double marketplaces all the way.