Mirakl Announces Strategic Partnership with ChannelAdvisor to Expand Retailers’ Marketplace Networks

Partnership gives Mirakl customers access to new sellers and ability to target highly-relevant audiences and tap into niche markets

Mirakl, a leading global online marketplace platform provider, announced today a strategic partnership with ChannelAdvisor, a leading provider of cloud-based e-commerce solutions. The joint solution enables retailers and branded manufacturers to integrate, manage, and optimize merchandise sales across hundreds of online channels. Through this partnership, Mirakl customers can now choose to add the Access ChannelAdvisor program to their overall marketplace solution.

With this ChannelAdvisor plug-in, Mirakl customers gain access to one of the largest database of sellers in the world, and can easily onboard new sellers to their marketplace. ChannelAdvisor features a rich diversity of audiences and niches, allowing Mirakl’s customers to quickly identify new pools of demand, and to diversify and expand their global reach.

Likewise, sellers that use ChannelAdvisor also have access to marketplace sites built using Mirakl’s technology and may sell their offerings to new audiences.

“We are pleased to partner with Mirakl to help bring an even more comprehensive and diverse e-commerce network to retailers in the U.S. and abroad,” said Mark Vandegrift, ChannelAdvisor vice president of marketplaces product management. “With Mirakl’s technology platform and ChannelAdvisor’s vast network of merchants, retailers now have access to a robust solution and the opportunity to stay competitive in a complex industry.”

By adding Access ChannelAdvisor to the Mirakl Marketplace solution, retailers can better manage the synchronization of all product and order data across ChannelAdvisor and Mirakl via a seamless API-based integration. Specifically, the feature allows Mirakl customers to access:

  • Real-time product updates across channels – customers can add and update product content, updates to quantity and price, and enable or disable products on the site.
  • Expanded visibility into order fulfillment – customers gain the option to work cohesively with ChannelAdvisor sellers to manage orders, shipment details, and actively manage cancellations and refunds.

“A successful marketplace strategy requires retailers to implement an enhanced commercial strategy that incorporates the right sellers and partners. As a leader in marketplace integration, ChannelAdvisor was a natural choice for us” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Through Mirakl’s partnership with ChannelAdvisor, our customers now have access to a wealth of great brands and distributors that will enrich their marketplace offering.”

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.