Mirakl and Silverback Partnership to bring AI to marketplaces

Silverback have announced a deeper partnership with the Mirakl marketplace platform, which will offer more sophisticated artificial intelligence capabilities to Mirakl customers.

Through its partnership with Silverback, Mirakl will be able to provide its customers with the ability to make automated data-driven decisions at scale to ensure a constant competitive offering (best sellers, best products, best prices) and to optimise promotions to rapidly accelerate growth.

Retailers running marketplaces have come to understand the need to evolve and automate their work, particularly decision-making around product assortment, pricing, and promotions, in order to stay ahead and avoid losing time and thus leaving money on the table. By shifting from manual work to an automated, real-time, data-driven decision-making process, marketplace leaders and merchants are able to consistently offer better products, more competitive pricing, and optimised promotions, which are key to gaining a greater share of revenue. Automation eliminates slow and random decision-making and arms marketplaces with the tools to move faster, work more efficiently, and boost their bottom line.

“Mirakl’s mission is to equip our customers with everything they need to launch online marketplaces that win in the platform economy. With our unique position at the heart of the marketplace ecosystem, we know that the number of sellers and the range of products and services is crucial to the success of a marketplace strategy. We partnered with Silverback because they help our retailers, manufacturers, and distributors make data-driven decisions to broaden range and accelerate marketplace growth.”
– Philippe Corrot, CEO and Co-founder, Mirakl

This partnership between Mirakl and Silverback speaks to the increasing role and importance of AI and automation in online retail and will give Mirakl’s over 200 customers spread across more than 40 countries the ability to not only stay ahead, but also to see real results.

“We look forward to empowering Mirakl’s customers to stay ahead of the competition, lead their businesses into the future, and drive real, bottom-line results, and we’re excited about the additional opportunities that this partnership with Mirakl will bring.”
– Boaz Cohen, CEO and Co-founder, Silverback

Originally posted on 24 October, 2019 by Chris Dawson, Tamebay