Christian Lacroix launches its brand platform for direct sales to end customers
"Christian Lacroix is an iconic brand – one that’s renowned for having revolutionised the world of fashion. Our e-commerce platform has brought us into the digital age, with an innovative model allowing us to establish direct contact with our customers and provide them with a unique experience, accessible from anywhere in the world. This model benefits both our brand and our partners."
Nicolas Topiol, CEO
Founded in 1987 by the LVMH group, Christian Lacroix is an iconic luxury brand, acclaimed for having established the foundations of a unique, exuberant, and colourful baroque style. Today, the Christian Lacroix brand is marketed worldwide, with collections including Lifestyle, Menswear, and Women’s Accessories.
- 30 years of luxury creations
- 15 product categories
- 5,000 outlets
- Presence worldwide
Christian Lacroix’s marketplace project
Context and purpose
Christian Lacroix was keen to offer all the products marketed under its brand to the public; to do so, it had to address the challenge of bringing together all its various retail outlets worldwide on a single website. The marketplace model proved to be the perfect solution, allowing the brand to integrate offerings from partners all over the world, take care of distribution without any logistics challenges, and deliver a unified customer experience to brand aficionados everywhere.
Why Mirakl?
Christian Lacroix places a high value on excellence, working with the very best partners to develop its brand. It chose Mirakl in order to benefit from its robust technology, backed by sound advice and best practices, to help develop its digital strategy. To ensure the success of the project, Mirakl’s consultants worked with partners supplying cutting-edge e-commerce technology that could be seamlessly integrated with the Mirakl Marketplace Platform via its APIs.
Results
Mirakl Marketplace Platform has allowed Christian Lacroix to raise the online profile of its partners, helping them grow online sales and benefit from the appeal of the brand. Data analytics also enable the brand to develop its knowledge of customers so as to continue providing them with the very best experience – the number one criterion of success for Christian Lacroix.
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