Mirakl, the Marketplace Company
  • Platform
        • Platform
          • Mirakl B2B Marketplace Platform
          • Mirakl B2C Marketplace Platform
          • Mirakl Services Marketplace Platform
          • Mirakl Catalog Manager
        • Mirakl ConnectThe technology platform for operators, sellers and partners to promote, engage, and grow together
        • Architecture & TechnologyMirakl’s secure, API-based platform provides unmatched flexibility scale, and reliability
        • Use cases
          • Range ExtensionRapidly expand suppliers with an agile assortment, while minimizing cost and risk of inventory
          • DropshipOffer your customers greater choice and experience beyond the constraints of your logistics
          • Distribution PlatformManufacturers unify and empower distribution channels, build customer relationships and visibility to data
          • Sell on Mirakl-powered MarketplacesLearn more about becoming a seller on Mirakl-powered marketplaces to accelerate your growth
          • Procurement MarketplaceOptimize tail spend with an improved purchasing experience, better visibility, and lower cost to manage
  • Why Mirakl?
        • Why Mirakl?

          The world’s most trusted brands choose Mirakl.

          Learn More >

        • Our CustomersMirakl powers 300+ enterprise marketplaces, helping companies transform to platform businesses
        • Our PartnersOur ecosystem of technology and service partners represent the best tools & talent your team can trust
        • ServicesMirakl’s experts help ensure you don’t just launch a marketplace, but a growth driver for your business
        • Our visionThe platform revolution is happening now and is the future of digital business
  • Customers
        • Our Customers

          Mirakl powers 300+ enterprise marketplaces, helping companies transform to platform businesses

          Learn More >

        • Industries
          • B2C Retailers
          • Consumer Brands
          • B2B Distributors & Wholesalers
          • B2B Manufacturers
  • Resources
        • Enterprise Marketplace Index by Mirakl

          The industry’s largest compendium of third-party marketplace insights.

          Learn more >

        • ResourcesVideos, Webinars, eBooks, Whitepapers, and more
        • EventsJoin us online or at an event near you
        • BlogsThe marketplace strategy blog
  • Company
        • Latest News
          • Press ReleasesRead what’s hot from the Mirakl news desk
          • Press CoverageAnd see what the buzz is all about
        • About Us
          • Careers
          • Our Vision
          • Executive Team
          • Investors & Advisors
          • Security
          • Contact us
English
FrançaisDeutsch
BlogMirakl ConnectContact us

Christian Lacroix launches its brand platform for direct sales to end customers

"Christian Lacroix is an iconic brand – one that’s renowned for having revolutionised the world of fashion. Our e-commerce platform has brought us into the digital age, with an innovative model allowing us to establish direct contact with our customers and provide them with a unique experience, accessible from anywhere in the world. This model benefits both our brand and our partners."

Nicolas Topiol, CEO

Christian Lacroix launch a marketplace to sell direct to their customers

Founded in 1987 by the LVMH group, Christian Lacroix is an iconic luxury brand, acclaimed for having established the foundations of a unique, exuberant, and colourful baroque style. Today, the Christian Lacroix brand is marketed worldwide, with collections including Lifestyle, Menswear, and Women’s Accessories.

  • 30 years of luxury creations
  • 15 product categories
  • 5,000 outlets
  • Presence worldwide
Download the case study

Christian Lacroix’s marketplace project

Context and purpose

Christian Lacroix was keen to offer all the products marketed under its brand to the public; to do so, it had to address the challenge of bringing together all its various retail outlets worldwide on a single website. The marketplace model proved to be the perfect solution, allowing the brand to integrate offerings from partners all over the world, take care of distribution without any logistics challenges, and deliver a unified customer experience to brand aficionados everywhere.

Why Mirakl?

Christian Lacroix places a high value on excellence, working with the very best partners to develop its brand. It chose Mirakl in order to benefit from its robust technology, backed by sound advice and best practices, to help develop its digital strategy. To ensure the success of the project, Mirakl’s consultants worked with partners supplying cutting-edge e-commerce technology that could be seamlessly integrated with the Mirakl Marketplace Platform via its APIs.

Results

Mirakl Marketplace Platform has allowed Christian Lacroix to raise the online profile of its partners, helping them grow online sales and benefit from the appeal of the brand. Data analytics also enable the brand to develop its knowledge of customers so as to continue providing them with the very best experience – the number one criterion of success for Christian Lacroix.

Related resources

Analyst Report

Gartner: Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Read the paper

Analyst Report

Forrester: Manufacturers Reap Benefits from Selling Direct

Read the paper

Brochure

Enhancing your omni-channel business with the Mirakl Marketplace Platform

Download
© Mirakl 2020 | Privacy Policy | Security | Legal mentions
  • SOLUTIONS
  • CLIENTS
  • WHY MIRAKL?
  • RESOURCES
  • CAREERS
  • Contact us
X
Just Released: Enterprise Marketplace Index by Mirakl - The industry’s most comprehensive analysis of live marketplace data and revenue.
Discover the results
Scroll to top