Following the successful implementation of its Mirakl-powered marketplace in Brazil, Leroy Merlin puts its trust in Mirakl to launch its European marketplace.
Paris, 17 December 2020 – As leading home improvement brand Leroy Merlin steps up its omnichannel strategy, the company has chosen to develop its marketplace in collaboration with Mirakl, the global marketplace solutions leader. This marketplace will enable Leroy Merlin to increase the range of home improvement products on offer to its customers. The new marketplace, built on a rigorous selection of products from third-party sellers, strengthens Leroy Merlin’s position in e-commerce in France, where www.leroymerlin.fr is ranked in the top 5 most visited e-commerce sites in France.
This new European strategy follows the successful launch of the Leroy Merlin marketplace in Brazil. Mirakl, selected for its expertise, proven technology and the performance of its platform, supported Leroy Merlin to implement the deployment of its Brazilian marketplace in only 5 months. The uninterrupted growth of this marketplace, in terms of product references, categories and turnover, confirms the value of the marketplace model for the DIY sector.
“The marketplace model will allow us to go well beyond the 60,000 references that we offer on average in stores. By expanding our offer and improving the shopping experience, our objective is to strengthen and consolidate our position as the leading home improvement website”, comments Olivier Corbin, Back Office Director of Leroy Merlin’s omnichannel operation.
For Mirakl, a long-time partner of Leroy Merlin, this success of the Leroy Merlin marketplace confirms the potential of the marketplace model in this sector, and demonstrates how to bring a new approach to a company with an existing e-commerce strategy that is leading in the sector.
“The launch and implementation of Leroy Merlin’s Mirakl-powered marketplace in Europe is a continuation of the success of their Mirakl-powered marketplace in Brazil, which confirmed how relevant this model is for the DIY sector. The entire Mirakl team is mobilised to bring our technology, expertise and ecosystem to this important project”, said Philippe Corrot, Co-founder and CEO of Mirakl.
About Leroy Merlin
A pioneer company of the ADEO Groupe, Leroy Merlin is the leading home improvement and living environment brand in France across all distribution channels. Specializing in the sale of products, projects and services, Leroy Merlin France has set itself the ambition to grow in line with new emerging ways of living in order to live better tomorrow, placing the satisfaction of its customers at the heart of its business. 25,000 employees in 141 stores in France follow this vision, which is also the driving force behind the site www.leroymerlin.fr. The Leroy Merlin site ranks in the top 5 of French e-commerce sites. Leroy Merlin France achieves a turnover of more than € 7 billion (CA TTC in 2019).
Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com
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