Leroy Merlin Brazil launches the first online marketplace for home improvement in Brazil to extend its assortment in an omni-channel context
SÃO PAULO – Nov. 12, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Leroy Merlin Brazil has launched an online marketplace powered by Mirakl. The project was initiated fewer than five months ago in mid-June. Approximately 40 sellers are active on the platform for the launch and plans are to reach several hundreds of sellers in the coming months.
Leroy Merlin Brazil, the largest home improvement retailer in Brazil, recognized that an online marketplace would allow it to increase conversion rates and drive sales on its highly-trafficked website while also generating additional sales and visits to its more than 40 physical stores across Brazil.
“I am very excited to work with the Mirakl team to create a successful digital platform using the marketplace model,” said François Gabert, CMO, Leroy Merlin Brazil. “After evaluating a number of different options for building our online marketplace, we selected Mirakl for its proven experience in marketplace business, strong and tested platform, service capabilities, and its ability to quickly implement the platform.”
Leroy Merlin plans to use the online marketplace to offer more products, in existing and new categories, but also offer complimentary services to help home owners easily hire the help they need for their home improvement projects. Omni-channel integration will be an important component of its marketplace strategy, as Leroy Merlin clients will be able to shop marketplace products from physical stores and pay for them at the cash desks very soon.
“In seeing the need for an online marketplace, Leroy Merlin truly understands the revolution that is underway as retailers and businesses of all types shift towards the platform model,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are delighted to be working with Leroy Merlin Brazil’s forward-thinking leadership team to transform its business in the ongoing retail evolution.”
Headquartered in France, Adeo is the third largest home retailer worldwide is a world-leading home-improvement retailer and Leroy Merlin Brazil is one of Adeo’s holding companies. With almost 760 do-it-yourself stores across 12 countries, Leroy Merlin is committed to helping residents and homeowners find the perfect solutions for their projects. Serving more than 444 million customers each year, Leroy Merlin employs over 100,000 people and generates an annual turnover in excess of EUR 22 billion.
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)