With Mirakl, French retail marketplace leader will extend assortment and invest in international expansion to achieve even greater scale.
Paris (27 April 2021) – Today Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, announced La Redoute, French leader in eCommerce in fashion and home decoration, has chosen Mirakl to accelerate its marketplace initiative. By transitioning the marketplace business onto the Mirakl Marketplace Platform, La Redoute will strengthen the development of the brand in France through laredoute.fr, accelerate its international presence, and improve the user experience of sellers.
La Redoute is building a profitable growth strategy based on its omnichannel approach to eCommerce. With 12 million unique visitors to its website, La Redoute now generates 90% of its sales from digital. The marketplace, which launched originally in 2010, has enabled La Redoute to expand its lifestyle offering in home fashion and decoration, in addition to its own collections, and a large selection of brands. By replatforming to Mirakl, La Redoute will be able to achieve a new level of operational efficiency and scale with the marketplace, strengthening its leadership in France and accelerating its international presence, particularly in the United Kingdom, Belgium, Switzerland, Spain, Portugal, Italy, and Russia.
Laredoute.fr is now opening to new partner brands and professional sellers that have been carefully selected by the La Redoute team for their alignment with the brand’s lifestyle, accessibility, and quality-focused values. These new brands will span fashion and home categories, as well complementary product categories such as watches, jewelry, IT and connected devices. This offer expansion will accelerate La Redoute’s marketplace growth by significantly increasing website traffic and boosting awareness of the La Redoute brand.
The most selective marketplace on the market
La Redoute has a community of more than 600 sellers present on laredoute.fr, and carries out a rigorous selection process to ensure a consistent, high-quality experience. This new technological evolution of the marketplace will allow for its accelerated development and make it easier to welcome additional sellers to the platform in order to expand La Redoute’s offering.
A quality experience for sellers
La Redoute is committed to ensuring its partners provide a high level of customer service and works with marketplace sellers to ensure that customers always have a positive experience on laredoute.fr. The brand also takes every possible step to guarantee seamless transactions and secure payments for shoppers. Through the marketplace, sellers can access the customer base of the leading French fashion and home decoration eCommerce site. The platform also allows for a simple and fluid sales experience.
“At La Redoute, we have long been aware of the power of the marketplace model to quickly and securely extend our offer and as a result better meet the new expectations of our customers. With this new technological partnership with Mirakl, we want to go a step further. By further expanding our offer and improving the buying and selling experience, our ambition is to strengthen and consolidate our position as the preferred fashion and decoration lifestyle platform of families in France and Europe,” said Nathalie Balla and Eric Courteille, Co-CEOs of La Redoute.
“We greatly appreciate the confidence La Redoute, the largest clothing and decoration marketplace in France, has placed in us. La Redoute has long chosen to place its marketplace at the heart of its digital transformation, making it one the main engines of its growth and success. We are very proud that La Redoute has chosen Mirakl to be its new technological platform. This project will allow the company to further accelerate its development and growth through a marketplace with very rigorously selected sellers and a large extension of referenced products,” said Philippe Corrot, Co-founder & CEO of Mirakl.
La Redoute will also speak about the positive impact the marketplace is having on their business at the upcoming Platform Pioneer Summit on May 5th. Register at www.miraklsummit2021.com.
About La Redoute
Multi-specialist in ready-to-wear and decoration, La Redoute is the only eCommerce player in France with the know-how to create, distribute and deliver in France and internationally, by offering a high quality customer experience. La Redoute.fr is the leading clothing and decoration shopping site in France, with an average of over 12 million unique visitors per month. Internet sales represents more than 90% of the brand’s turnover in France, while the brand is also present on smartphone applications and social networks. With more than 10 million active customers worldwide, La Redoute is present in more than 20 countries. More information at La Redoute-corporate.com.
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.
Vice President, Corporate Marketing