Marketplace Development Platforms, Q4 2024
Marketplaces have become the driving force behind eCommerce growth and innovation across industries, helping retailers and B2B business leaders offer the selection and value buyers demand, while also protecting margins and profitability.
Companies like Saks, Henry Schein, MediaMarktSaturn, and Coca-Cola Hellenic are turning to the marketplace model to transform their eCommerce businesses. Selecting the right partner is a critical and high-stakes decision that will impact long-term marketplace success. The Forrester Wave™: Marketplace Development Platforms, Q4 2024 evaluates the 9 providers that matter most and how they stack up, giving tech leaders the ability to select the right partner for their marketplace platform needs. Get the report to uncover:
- The rankings and scores of each vendor against Forrester's criteria.
- What key capabilities are necessary to launch and grow a successful marketplace.
- Why Mirakl received the highest score possible in 21 of 33 criteria, including AI, Retail Media, Seller network and Seller onboarding tools.
In its Q4 2024 Marketplace Development Platforms Wave™, Forrester evaluated the most significant marketplace platform vendors against 26 criteria across current offering, strategy, and market presence. Mirakl received the highest score in the strategy category.
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