With changing market dynamics and shifting consumer preferences, running a profitable eCommerce business is not easy. Whether you operate a marketplace or dropship platform, sell through marketplaces or dropship, or do both, understanding the dynamics of these fast-growing channels is essential for growth. The 2023 Mirakl Seller Report explores why more retailers and brands are selling on different channels, their strategies for growth and how marketplace and dropship platforms can attract top sellers.
Report Highlights:
- Online marketplace growth is attracting more businesses to sell. The number of businesses that began selling on marketplaces in 2022 increased by 31% over the previous year, demonstrating a surge of interest in the platform economy.
- Retailers are expanding their marketplace business. More than half (53%) of marketplace sellers surveyed are selling on more marketplaces than they were a year ago, and 62% expect to expand across additional marketplaces in the next 12 months.
- Sellers choose different paths to success. Roughly half of companies market their entire product assortment on marketplaces. A quarter of sellers limit their platform offering to a small subset of their full product catalog, while 8% of sellers have no overlap between marketplace and owned channels — developing an exclusive offering for their marketplace partnerships.
- Sellers look for high traffic and low commission from operators. Marketplace sellers prioritize website traffic, product categories, commission rates, and ease of use. Operators that make life easy and profitable for sellers will have an easier time with recruitment.
56%
of businesses sell on more than 2 marketplaces compared to 50% a year ago
62%
of sellers surveyed plan to sell on more marketplaces in the next year
23 days
the average time from initial onboarding to first sale on Mirakl-powered marketplaces
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