Sondaggio globale rivolto ai consumatori | Le preferenze dei consumatori nell’economia digitale
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Retail
Extend and adapt your online assortment by launching your own online marketplace and drop ship platform.
Trusted enterprises choose Mirakl
The surge in eCommerce has created fierce competition among retailers to win demanding online consumers, while faced with rising costs and operational constraints.
There is a need for speed to meet consumer demands for more choice, sustainable and local options, better prices, and more convenience, without resorting to cost-cutting tactics.
The more shoppers move online, the more traditional retail supply chains are stressed, resulting in excess inventory, stock-outs, and a negative impact on customer experience and retail profit margins.
Platform giants have set a high bar and are capturing more customers by offering greater assortment, faster through third-party sellers—a capability many incumbent retailers lack.
of global consumers surveys say online marketplaces are the most convenient way to shop in 2022
New technologies like enterprise marketplace and drop ship platforms are empowering retailers to deliver what their customers expect without the risk or cost of buying more inventory.
Compete on choice, price, and convenience to improve customer satisfaction
Quickly expand assortment through trusted third-party suppliers
Rapidly enter niche categories to complement owned inventory, e.g. sustainable products
Deliver omnichannel convenience with endless aisle, pick-ups, and returns in-store
"Our objective is range extension, so we can give our customers the product choice they deserve. With Mirakl, we have grown our seller base and catalog at a rate that wouldn’t have been possible otherwise."
Build more resilience into supply chain and operations by partnering with trusted third-party sellers
Enable more flexible and efficient operations from merchandising through to fulfillment
Gain time-to-market advantage when responding to shifts in demand
Create inventory redundancy to avoid out-of-stock experiences
"We have had a marketplace since the beginning of eCommerce. It is essential to meet new trends, prevent out-of-stocks, and offer more sustainable products."
Create an ecosystem of high-quality sellers to grow online without the overhead cost
Scale operations with asset-light, margin rich marketplace and drop ship models
Leverage local and global partners to engage more customers in more markets
Test and learn in complementary categories without the risk
"We have a big opportunity to attract new customers by using the marketplace to rank higher in SEO. It's important to have this enrichment in the competitive battle of online traffic acquisition."
Become an industry leader. Unlock the value of an online marketplace and drop ship platform business for your category.
Deliver more of the latest brands and on trend items with a seamless customer experience.
Be a leader in grocery eCommerce with expanded access to diverse products.
Scale your product offering to guarantee the diversity of products and brands customers want.
The growth of the marketplace on Catch has been awesome. It’s gone from nothing three years ago to 50% of our revenue today. It’s allowed us to enter new categories and new areas of selection. Marketplace strategy is important now more than ever because customers are shopping online now more than ever.
