Forrester Named Mirakl a Leader in “The Forrester New Wave™: Marketplace Development Platforms, Q4 2021”
October 7, 2021
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Industrial equipment
Sell direct without channel conflict
Bring your distribution partners together on a marketplace platform to improve the online buying experience for your customers.
Let's talkB2B buyers want to discover and buy from the same website
The status quo of customers being pushed to a dealer’s website is resulting in customer attrition, lost conversion data, and a lack of visibility into inventory level. It’s time for a change.
- Fragmented routes to market
Manufacturers need to drive alignment across all sales channels—from channel partners to field sales—and make it easy for buyers to find and buy their products online at the best offer available.
- Lack of visibility across the value chain
Industrial equipment manufacturers struggle to balance stock across production sites and distributor warehouses, resulting in excess in some and shortages in others.
- Incomplete view of the customer journey
Industrial equipment manufacturers lack clear, real-time visibility into sell-through data, inhibiting their ability to quickly respond to volatile changes.
"It’s no longer good enough in B2B to be a really good supplier. You have to provide really good experiences along with that."
Senior Manager, Digital Advanced Services, Toyota Material Handling
Build direct relationships with end customers
Explore technologyBring channel partners on as third-party sellers to create seamless buying experiences. Gain direct visibility into demand to make more informed decisions.
Enhance the customer buying journey
Create an online marketplace that meets the needs of existing customers and attracts new segments
Offer a frictionless shopping experience
Generate more leads for channel partners
Empower your sales team to focus on more consultative selling
"Our goal was not to just go direct-to-customer. We wanted to strengthen the relationship with our distributors, who serve about 60-65% of our end customers, and create more of a B2B2C experience."
Create a more agile supply chain
Gain more transparency across your supply chain with a single platform to capture it all
Act faster upon fluctuations in supply and demand
Increase inventory turnover and accelerate the sales cycles
Mitigate the risk of out-of-stocks with streamlined substitution management
"We opted for Mirakl to have a highly scalable solution in order to meet the current and future requirements of our rapidly growing market."
Leverage customer data to optimize portfolio
Track and measure inventory to optimize forecasting and portfolio management
Enhance forecast accuracy and improve demand balancing
Leverage data to inform future R&D
Increase share of wallet by offering a broader assortment
"Through our marketplace, we were able to identify Toyota forklifts still operating that are 20-30 years old. Finding those new customers and setting relationships in gear is where we see a lot of the value."
Partnering with Mirakl enabled us to get this project off the ground and running quickly, to meet our customers’ growing expectations for 24/7/365 access to the products and solutions they need to keep their business moving forward.
- 30%month-over-month GMV growth
- 600k+offers available
