Industrial equipment

Sell direct without channel conflict

Bring your distribution partners together on a marketplace platform to improve the online buying experience for your customers.

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B2B buyers want to discover and buy from the same website

The status quo of customers being pushed to a dealer’s website is resulting in customer attrition, lost conversion data, and a lack of visibility into inventory level. It’s time for a change.

  • Fragmented routes to market

    Manufacturers need to drive alignment across all sales channels—from channel partners to field sales—and make it easy for buyers to find and buy their products online at the best offer available.

  • Lack of visibility across the value chain

    Industrial equipment manufacturers struggle to balance stock across production sites and distributor warehouses, resulting in excess in some and shortages in others.

  • Incomplete view of the customer journey

    Industrial equipment manufacturers lack clear, real-time visibility into sell-through data, inhibiting their ability to quickly respond to volatile changes.


Build direct relationships with end customers

Explore technology

Bring channel partners on as third-party sellers to create seamless buying experiences. Gain direct visibility into demand to make more informed decisions.

Nick OstergaardSenior Manager, Digital Advanced Services, Toyota Material Handling

Partnering with Mirakl enabled us to get this project off the ground and running quickly, to meet our customers’ growing expectations for 24/7/365 access to the products and solutions they need to keep their business moving forward.

  • 30%month-over-month GMV growth
  • 600k+offers available