eBook
11 Essential Best Practices from Leading Enterprise Marketplaces
July 16, 2021
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Health & Beauty
Be the destination for discovery
Provide a broader choice of products from new brands and curated merchants to become a one-stop shop destination for customers.
Let's talkSeize the opportunity for exponential growth
Digitally-savvy consumers have growing expectations when shopping for their wellness needs. In order to win them across all channels, traditional retailers need to overcome business model limitations and fight off competitors.
- Inability to meet demand across channels
Today’s consumers often discover products on social media, then struggle to find them online or in-store in the formats, shades, and price points they want.
- Limited capacity to grow
Consumer preferences for trending brands and products that are sustainable, natural, and organic have surpassed the ability of supply chains to keep up and capture their spend.
- Unstable competitive environment
With eCommerce giants leading and digital direct-to-consumer brands attaining cult status, traditional retail channels have no choice but to reinvent their models for growth or risk further disruption.
50%
of growth will be driven by eCommerce for health, beauty, and personal care globally by 2026
Fuel your growth with the platform model
Explore technologyHealth and beauty players are challenged to master the omnichannel experience in a highly competitive environment. Leaders can break through with an online marketplace to quickly enhance their product offering and grow at a scale only a marketplace can offer.
Effectively serve diverse customer needs
Expand selection with brand partners to satisfy all of your customers’ health and beauty needs
Quickly increase assortment with partners to capture long-tail
Capture demand for organic, natural, inclusive products
Gain the agility to respond faster to trends and shifts in demand
"In 2020 we saw excellent growth increasing our customer base to 1.3 million and growing our online offering to 35,000 products from more than 800 established niche, independent, and challenger brands."
Deliver a best-in-class omnichannel experience
Increase inventory agility and improve the experience without added stock or warehousing costs
Leverage endless aisle to enhance in-store experiences
Provide more convenience with one-stop shopping
Gather data and integrate loyalty programs to personalize journeys
"Our priority is our customers’ health and satisfaction. Thanks to the marketplace, we can meet the increasing demand for a variety of medical, health, and beauty products, in our one-stop shop."
Unlock sustainable and profitable growth
Build a platform of curated brands and merchants to scale online without added overhead
Expand reach online to acquire new customers at low cost
Optimize margins with marketplace, e-concession, and drop ship
Test and learn in new product ranges and categories without the risk
"The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth."
Platform economy is the business model of the future. With the launch of the marketplace and its partner programme, we are ringing in the decisive phase of our digital transformation: Douglas is becoming a platform, which allows us to successfully consolidate our position as the number one beauty destination.
- 1stbeauty retailer marketplace in Europe
- 110Knew products at launch
