Health & Beauty

Be the destination for discovery

Provide a broader choice of products from new brands and curated merchants to become a one-stop shop destination for customers.

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Seize the opportunity for exponential growth

Digitally-savvy consumers have growing expectations when shopping for their wellness needs. In order to win them across all channels, traditional retailers need to overcome business model limitations and fight off competitors.

  • Inability to meet demand across channels

    Today’s consumers often discover products on social media, then struggle to find them online or in-store in the formats, shades, and price points they want.

  • Limited capacity to grow

    Consumer preferences for trending brands and products that are sustainable, natural, and organic have surpassed the ability of supply chains to keep up and capture their spend.

  • Unstable competitive environment

    With eCommerce giants leading and digital direct-to-consumer brands attaining cult status, traditional retail channels have no choice but to reinvent their models for growth or risk further disruption.


of growth will be driven by eCommerce for health, beauty, and personal care globally by 2026

Fuel your growth with 
the platform model

Explore technology

Health and beauty players are challenged to master the omnichannel experience in a highly competitive environment. Leaders can break through with an online marketplace to quickly enhance their product offering and grow at a scale only a marketplace can offer.

Tina MüllerCEO, Douglas

Platform economy is the business model of the future. With the launch of the marketplace and its partner programme, we are ringing in the decisive phase of our digital transformation: Douglas is becoming a platform, which allows us to successfully consolidate our position as the number one beauty destination.

  • 1stbeauty retailer marketplace in Europe
  • 110Knew products at launch
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