Mirakl picked as a startup for helping retailers even the playing field
BOSTON – April 18, 2016 – Mirakl, a leading global Marketplace solutions provider, announced today it has been named as one of 20 startups designed to help retailers alleviate key pain points in Forrester’s recent report, “20 Startups All Retail eBusiness Executives Should Know In 2016.”
The report, which identified a series of business challenges for retailers, is designed to help retail executives identify startups that provide unique-value propositions for their current business. Mirakl’s Online Marketplace solution was featured as a solution that can help retailers even the playing field.
Mirakl’s online marketplace solution helps retailers host marketplaces on their own websites and cost-effectively increase their overall product selections, deliver a customer-centric model through the ability to provide the products they want and help merchants increase their profitable sales margin.
According to Forrester, Amazon’s third-party marketplace generates revenues of approximately $20 billion, and Mirakl enables retailers, including Galeries Lafayette host similar marketplaces on their own sites, ”which can cost-effectively increase selection while also providing merchants with profitable sales and great customer experience”.
“Mirakl provides a customer-driven approach that helps retailers tailor their marketplace to specifically control their product selection by giving customers a 360-degree view into all details for every product on their marketplace including pricing, origin and availability,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The marketplace model allows retailers to build lasting relationships with customers and open up infinite possibilities.”
The Forrester report “20 Startups All Retail eBusiness Executive Should Know in 2016” can be downloaded at http://info.mirakl.com/forrester-market-report-mirakl
 Forrester,“20 Startups All Retail eBusiness Executive Should Know in 2016,” Sucharita Mulpuru et al. March 9 2016.