Halfords launches its Marketplace with Mirakl
Halfords today launches its marketplace service, which will give customers abundance in choice amid plans to stock up to 40,000 SKUs.
By partnering with online marketplace provider Mirakl, the retailer will anticipate and react to trends and customer’s buying behaviour, and test the market for new brands in real time. New products can be introduced to the site within weeks in response to customer demand, strengthening the digital offer further as Halfords’ online sales reached £100million for the first time in the last financial year.
Halfords marketplace trading manager Nina Morris says: “This launch means we can react faster than ever to the needs of our customers, with more choice and access to more brands. Our sector-leading innovation also means we will be able to target new customers who may not have shopped with Halfords before”.
Halfords made the choice to put back the customer at the heart of their business, a strategy that will certainly and shortly have a significant and positive impact on its growth and profit. By choosing Mirakl, Halfords proves that Mirakl is becoming a standard for retailers, like Tamebay stated.
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