Galeria Inno accelerates the implementation of new strategy: launch of online marketplace

galeria inno department store

Brussels, July 2, 2020 — Galeria Inno, one of the strongest Belgian brands and a unique department store, will launch an online marketplace next spring 2021 that will extend its range of products and services to a large degree. With 16 outstanding locations in all major cities and fruitful partnerships with more than 800 premium brands, Galeria Inno has an excellent foundation to offer an innovative online and offline experience.

“To become the leading omnichannel department store”

“As part of the new strategy, we have launched 21 projects that will make Galeria Inno a future-proof, fast retailer in all areas. These projects will ensure sustainable growth in sales and earnings in the coming years. The new strategy expands our offline business to an online marketplace. Scalability and flexibility will provide us with a strategic advantage. This will enable Galeria Inno to become the leading omnichannel department store for national and international customers in Belgium. In other words, we will develop Inno into a fascinating marketplace for all Belgians, where wishes arise and come true in an inspiring atmosphere that appeals to all the senses”, says Armin Devender, CEO of Galeria Inno.

Gold standard

Over the decades, Galeria Inno has built a brand loyalty that is unrivaled in the country. This works as a safeguard and a guarantee for quality-seeking customers that will be delighted by the variety and possibilities of an omnichannel shopping experience. Omnichannel strategies are becoming the gold standard for retailers and their customers. Omnichannel means that marketplace products can be available for in-store pick-up and returned for face-to-face customer service. In the near future customers in-store can place orders that will be shipped directly to their homes. Galeria Inno can also implement its successful offline loyalty program to create a devoted online community.

The marketplace model also provides a “save the sale” opportunity, since everytime a product is unavailable in-store, a store associate will be able to offer an immediate alternative to the customer from the extended online product catalogue.

Mirakl and Salesforce as technology providers

The digital marketplace solution for Galeria Inno will be provided by Mirakl and Salesforce and be developed by Forward of the Belgian Xplore Group. This latter is the leading provider of digital end-toend solutions in Belgium.

“We are proud to support Galeria Inno in being the first Belgian company to face the strong international competition head-on in this competitive marketplace landscape. We are convinced the marketplace is the go-to model for Galeria Inno to digitalize its business model in a successful way”, says Evelyne Dhaenens, commercial manager Belgium of Xplore Group. The Mirakl solution, used by more than 250 companies worldwide allows Galeria Inno to offer a broader product catalogue managed by brands, enabling the department store to focus on customer relationships.

“Galeria Inno is transforming its business model, The Mirakl team is thrilled that Galeria Inno has selected our solution to power its first-ever online marketplace to reach its growth ambition”, says Philippe Corrot, CEO and founder of Mirakl. “Our platform will give Galeria Inno a comprehensive and flexible marketplace solution to provide its customers with a broader product range, without the worry of inventory or logistic constraints.”


About Galeria Inno

Galeria Inno is the only department store in Belgium with a wide range of premium brands. Galeria Inno has been an integral part of the retail landscape of all major 16 Belgian cities for almost 125 years and has accompanied the Belgians in their everyday life for generations. Galeria Inno is one of the most important Belgian brands, boasting a loyal customer base that continues to grow. With the launch of a digital marketplace, Galeria Inno is leading the way in offering an omnichannel shopping experience in which online and offline shopping comfort complement and reinforce each other.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Galeries Lafayette, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc.. For more information:

About Xplore Group

Xplore Group is an ecosystem of business units that are specialized in digital platforms and commerce solutions. Each business unit has its experts in a particular technology or solution of which Forward is focusing on Salesforce Commerce Cloud, Marketing Cloud and Service Cloud. Innovation and entrepreneurship are central to us. We are not afraid to take on any challenge and respond to the latest market trends. By combining the strengths of our various business units, we can offer the right answer to every digital challenge. Xplore Group is a growing Belgian private company with an open organizational structure. With 9 locations in 3 different countries and more than 800 ‘Xplorers’, we act as a regional and local partner for our customers to let them grow to the next digital level.

Press relations:

Aries Press & PR – Martine Baetslé – – +32 472 675 439


Dickel Sooriah
Vice President of Marketing EMEA
+33 01 72 31 62 00