fonQ Launches Brand New Marketplace With Mirakl to Become The Leading Homeware and Garden Destination

fonQ, the leading Dutch online specialist in home, garden and lifestyle partners with Mirakl to extend its product assortment by launching a marketplace.

Paris, London, Boston, Munich – October 29th, 2018: fonQ, the Dutch online specialist of home and living, today announced that it has partnered with leading platform technology Mirakl to launch its online marketplace. As a leader in its category in the Netherlands, the retailer wants to stay the top destination for its customers thanks to an enhanced assortment of contemporary and trendy products. The marketplace will enable fonQ to integrate the offer of carefully curated vendors in its product catalog and provide a wider selection with consistent high quality of service to its customers.

With its marketplace, fonQ intends to stay relevant to its customers by ensuring a curated selection of sellers and products that will meet their demand for style and quality, adding real real value for their customers. Benefiting from a wider choice, customers will still be able to easily find what they need – no choice stress: fonQ Marketplace will only show 1 winning offer, which will get the buy box.

fonQ has selected the Mirakl Marketplace Platform, which automates the challenging aspects of marketplace management enabling them to focus on what matters the most: their customers and value offer. They have also implemented Mirakl Catalog Manager, which will help them improve product data quality in collaboration with their sellers and increase their buyers’ confidence by providing rich and detailed product descriptions.

Bart Jansen, fonQ’s Marketplace Manager commented on the strategy: “We have selected Mirakl because it’s the world’s n°1 marketplace solution and we wanted the best for both our customers and our sellers. Our objective is to stay true to what made us successful, while keeping pace with consumers’ growing expectations and delivering a consistently outstanding quality of service.

For Philippe Corrot, CEO of Mirakl: “fonQ is an iconic player in Netherlands, who has always put a lot of care into finding the best options for their customers. By selecting Mirakl’s solution, they will be able to scale their new business fast, establish an ecosystem of reliable sellers, to better serve their customers. Buying home and garden products online can be stressful and using Mirakl Catalog Manager will help them reassure their customers and increase their website conversion”.

To learn more about Mirakl’s marketplace solution, click here.

About fonQ

A wide assortment, recommendation and inspiration: fonQ is the online shop that helps you set up your home. During the ABN AMRO Webshop Awards 2018-2019 fonQ has been voted best webshop in Home & Living for three years in a row.