ePrice: Fast Growth & Flexibility To Meet Customer Expectations Quickly
"We wanted to launch a marketplace and Mirakl was the right partner to minimise our
time-to-market and to achieve a successful launch. After several months, the results are in
line with our ambitions."
Leonardo Costa, Head of Marketplace - ePrice
Founded in Italy in 2000, ePrice is a leading online merchant for high-tech products and appliances and complementary services, such as installation.
- 197,9 million € revenue in 2016
- 390 employees
- 2 million customer accounts
product offers in first six months
increase in web traffic
from improved SEO
increase of GMV
(Gross Merchandise Volume)
ePrice’s Marketplace Project
Objective: Diversify and Grow
ePrice pursued a Marketplace out of a desire to efficiently diversify its product assortment and drive growth. Thanks to its Marketplace, ePrice now offers hundreds of thousands of new products to its customers, without the burden of inventory, logistics, or service costs and overhead. The marketplace has enabled the Italian e-retailer to better meet the expectations of its customers by offering them an unrivaled choice, competitive prices, and availability thanks to the Marketplace.
Why Mirakl?
For ePrice, one of the priorities was for its Marketplace to be first to market and to be robust on day one. The Mirakl Marketplace platform was the only solution that could be deployed in a matter of months with a large number of sellers fully integrated and operational. With Mirakl© Catalog Integration, ePrice managed to recruit and integrate very diverse third party sellers’ catalogs while maintaining quality service and upholding the ePrice brand. ePrice also benefited from Mirakl’s Marketplace expertise to be able to make the Marketplace successful in a very short period of time.
Marketplace results
In 4 months, ePrice was able to launch a fully operational Marketplace with hundreds of sellers. The Marketplace has had immediate and ongoing impact on ePrice’s business:
- Doubled product offers in first six months of operation
- +37.5% increase of GMV (Gross Merchandise Volume) to Euro 260 million driven by the Merchant Marketplace launched in 2015
- +30% increase in web traffic from improved SEO
- Opportunity to test new products and categories at no cost
