The Enterprise Marketplace Index is a set of aggregated and anonymized insights of B2C marketplaces powered by Mirakl’s platform. Strict aggregation measures are employed to ensure customer anonymity. These measures include requirements on comparison set size, diversity, and consistency, in order to present credible and reliable information that is insulated from concentration risk, and can not be reverse-engineered to identify any specific customer or marketplace.
To qualify for inclusion in the analysis set, a marketplace must have transacted throughout the entire analysis period, in this case Q4 2019 through Q4 2020. Additional data hygiene factors are applied to ensure accurate metric calculation.
Data footnotes are noted throughout the report to provide additional clarity on analysis.
The Enterprise Marketplace Index is not directly indicative of the operational performance of Mirakl or its reported financial metrics, including GMV growth.
Marketplace growth is measured by GMV growth year-over-year, of same-marketplace-sales across 60 global marketplaces powered by Mirakl.
eCommerce growth is calculated as an aggregate average of leading eCommerce sources and/or sites from across the globe:
Adobe Digital Economy Index, Amazon GMV growth, Ebay GMV growth, FEVAD, Salesforce Shopping Index, T Mall GMV growth, US Department of Commerce.
Additional industry intelligence, including traffic analytics, is sourced via SEMRush.