Chapter 1 : Where we've come from
Where we ve come from
Let s take a step back in time to the early days of commerce.
In the beginning, there was darkness. Consumers were left in
the dark. Information about products was impossible to find.
Knowledge about technology, about price, about product
ratings - all of this was totally invisible for consumers. And at
the same time, retailers, distributors, and brands thought of
the customer as simply the end of the value chain; a distant
entity that simply paid for products.
These companies did not have extensive data about
customer preferences. Rather, they were waiting in their
stores for customers to walk in and say I m interested in a
Camera, do you have one for me?
That was the age of darkness. And then along came digital
commerce with the promise of providing light to consumers
and the businesses selling to them. However, some of the
fundamental changes that digital commerce enables are still
not harnessed by many of the companies around the world.
Mirakl and our parnters enable business models that capture
all of the benefits of digital commerce and its transformative
elements: Time and space compression, Information
ubiquity and Interconnectedness.