Chapter 4: Creating your platform
Managing your sellers Mirakl has long touted the three pillars of a successful
Marketplace operation: great vendor onboarding, great
vendor management, and excellent quality control.
Being able to streamline the onboarding of your sellers is
absolutely essential to the success of your marketplace. The
faster you can increase the amount of sellers and products,
the faster you ll learn what your customers do and don t want.
Building a platform that helps you easily manage many
vendors at scale is also essential to streamline day to day
administration of your marketplace.
Finally, ensuring quality for the end customer, so your brand
integrity is held up by every seller, is essential for a great
customer experience that brings more customers to your site.
This quality control must be automated in order to achieve
the scale that the platform business model enables.
Mirakl has built this platform for retailers, brands and
manufacturers to harness in their transition from pipeline
businesses to platform operators.