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Chapter 3: The future of commerce is happening now

B2B Commerce is also experiencing the Revolution Alibaba is another company that used the marketplace

model to create a platform business that is wildly successful.

It had 11 billion orders in 2016, from 3 million active sellers.

The company has created an ecoystem in which it drive

more value and profit from its relationship with Asian

manufacturers by connecting them with buyers in the

western world.

Both Alibaba and Amazon are proving that platform business

thrive not only in B2C commerce, but also in B2B commerce.

Alibaba has given many businesses a less expensive way to

buy from manufacturers than the traditional distribution

channel. Amazon Business did over $1 Billion in revenue in

just its first year of operation. And, it continues to grow at

20% month-over-month.