Think of Airbnb. In France last year, Airbnb drove $650
million worth of bookings. Their model roughly gives them
$65 million in commission.
Behind Airbnb, there s a 6.5 billion economy, just in France:
Entertainment, food, lodging, clothing, services, anything
you can think of. And what is Airbnb s move today? They ve
asked themselves, How can I capture this ecosystem,
how can I capture value here? And so they ve used their
platform model to create Airbnb Trips, where customers
can now book experiences in addition to accommodations.
Through that platform, they re growing and expanding into
adjacent categories. When we were operating in a traditional
economy, doing that seemed like a giant leap; It was
something very complicated to do. Now, doing that is very
simple. And this is a fundamental shift in the way businesses