Chapter 3: The future of commerce is happening now
The future of commerce is happening now We take Ubers. We book our travel accommodations on
Airbnb. Many people buy clothing on Farfetch, and order
groceries on Instacart.
All of these companies are platforms. Uber doesn t own any
cars, Airbnb doesn t own any real estate, Farfetch doesn t own
any clothes, and Instacart doesn t own any groceries. They ve
used the platform business model to establish a prolific
ecosystem of sellers and customers. And these ecosystems
and business have grown at an unprecedented rate, because
their models are based on technology that fuels network
effects. And it s not just using a platform model to drive sales
in their core category.